Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast ......
Who tells lies? Why do people tell lies and when are they deemed acceptable? Written from a social psychology perspective on the use of language, this is a fascinating examination of these and related questions. Illustrating the book with a diversity of institutional and interpersonal contexts, W Peter Robinson explores ways in which people ......
Who tells lies? Why do people tell lies and when are they deemed acceptable? Written from a social psychology perspective on the use of language, this is a fascinating examination of these and related questions. Illustrating the book with a diversity of institutional and interpersonal contexts, W Peter Robinson explores ways in which people develop their skills of deception and also discusses the feasibility and art of lie detection. He reveals the cultural biases inherent in various modes and interpretations of lying, focusing in particular on the Western world and its values.
Methods for Consulting to Small and Startup Businesses
For those engaging in fieldwork in a business setting, this invaluable book offers guidance and support from the initial project assignment and client meeting to the closing presentation and exit meeting. Practical advice is provided throughout the consulting process with chapters devoted to establishing client relationships, conducting information searches, maintaining a cohesive student-consulting team and developing recommendations for the client business.
This comprehensive study guide is designed to help students prepare for Step 1 of the United States Medical Licensing Examination (USMLE). The guide covers the full range of material presented in the basic medical sciences courses, and is the perfect tool for students to determine which areas require further study.
Written for students as well as for mental health practitioners, the book provides extensive overviews of the research areas and includes experiments for the reader to complete that illustrate the main point of the text.
Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book presents a revised model of marketing exchange with poor consumers and offers specific directions for a way in which the balance of exchange between marketers and low-income consumers can be adjusted.
George Kelly's personal construct theory, first published in 1955, is as radical today as it was then. Describing how each one of us goes about our daily life trying to make sense of the events around us, it maintains that we are in charge of what we do in the world, that we do not merely react to events. This book reveals that George Kelly was a man of enormous intellect, of many talents and of great complexity. Fay Fransella outlines how his views have influenced the theory and practice of psychotherapy, and illustrates how his training in physics and mathematics influenced his theory and led to the development of one of his methods of measurement - the repertory grid. The book also describes Kelly's philosophy of constructive alternativism, which suggests that we have created and can therefore recreate ourselves, and that what is true for the individual, rather than some external truth, is what matters. This philosophy can be seen as a precursor of the current emphasis on constructivism. Criticisms of Kelly's work and examples of work carried out within this framework since his death are also featured.
