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9780761900269 Academic Inspection Copy

Proposal Savvy

Creating Successful Proposals for Media Projects
  • ISBN-13: 9780761900269
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • By Elise K. Parsigian
  • Price: AUD $369.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 21/02/1996
  • Format: Hardback (228.00mm X 152.00mm) 288 pages Weight: 590g
  • Categories: Media studies [JFD]Business strategy [KJC]
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Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It' are included throughout the book to illustrate real world problem-solving procedures and thought processes.
Foreword - Mary Alice Shaver Introduction New Age Media Enterprise Media Proposals as Creative Problem Solving Media Proposal Classes and Types Pre-Proposal Activity I Key Functions Pre-Proposal Activity II Key Cognitive Functions Writing the Media Proposal I Key Components Writing the Media Proposal II Content and Style The Creative Factor Cues and Insights Getting to `Yes' The Art of Proposal Delivery The Use and Display of Visuals
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