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  • So You Want to Be the CEO

  • Proven Principles For Aspiring CEOs Based On Over Twenty Years Of Experience
  • So You Want to Be the CEO is a practical, insightful guide for aspiring CEOs. Based on over 20 years’ experience, it offers a five-stage model, real-world strategies, and self-awareness tools to help readers lead themselves, their teams and enterprises with clarity, confidence and impact.
  • ISBN-13: 9781923225633 (Paperback)
  • Publisher: PUBLISH CENTRAL
    Imprint: PUBLISH CENTRAL
  • Price:
    AUD $34.95
  • Stock: 235 in stock
  • Local release date: 01/06/2025
  • Availability: Order will be despatched as soon as possible.
  • Categories: Sales & marketing [KJS]
9781529623819 Academic Inspection Copy
  • Social Media Marketing

  • The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.
  • ISBN-13: 9781529623819 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS
  • Price:
    AUD $173.00
  • Stock: 85 in stock
  • Local release date: 13/11/2023
  • Availability: Order will be despatched as soon as possible.
  • Categories: Sales & marketing [KJS]
9781529745023 Academic Inspection Copy
9781071851647 Academic Inspection Copy
  • Social Marketing

  • Behavior Change for Good
  • Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

  • ISBN-13: 9781071851647 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $157.00
  • Stock: 77 in stock
  • Local release date: 16/06/2023
  • Availability: Order will be despatched as soon as possible.
  • Categories: Sales & marketing [KJS]
9781544371863 Academic Inspection Copy
9781529778557 Academic Inspection Copy
  • Marketing Strategy & Management

  • Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.

  • ISBN-13: 9781529778557 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $167.00
  • Stock: 24 in stock
  • Local release date: 25/02/2023
  • Availability: Order will be despatched as soon as possible.
  • Categories: Sales & marketing [KJS]
  • Digital Marketing for Businesses in easy steps

  • Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. Online Marketing for Small Businesses in easy steps, 2/e covers all the key digital marketing channels you should consider deploying to generate a stronger, and a more loyal customer base.

  • ISBN-13: 9781840788631 (Paperback)
  • Publisher: IN EASY STEPS
    Imprint: IN EASY STEPS
  • Price:
    AUD $29.99
  • Stock: 24 in stock
  • Local release date: 14/09/2020
  • Availability: Order will be despatched as soon as possible.
  • Categories: Sales & marketing [KJS]
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