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9781529623819 Academic Inspection Copy

Social Media Marketing

  • ISBN-13: 9781529623819
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS
  • By Tracy L. Tuten
  • Price: AUD $143.00
  • Stock: 89 in stock
  • Availability: Order will be despatched as soon as possible.
  • Local release date: 13/11/2023
  • Format: Paperback (246.00mm X 189.00mm) 464 pages Weight: 1000g
  • Categories: Sales & marketing [KJS]
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The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
PART I: Foundations of Social Media Marketing Chapter 1 The Social Media Environment Chapter 2 Social Consumers Chapter 3 Network Structure and Group Influences in Social Media PART II: Social Media Marketing Strategy and Planning Chapter 4 Social Media Marketing Strategy Chapter 5 Tactical Planning and Execution PART III: The Four Zones of Social Media Chapter 6 Social Community Chapter 7 Social Publishing Chapter 8 Social Entertainment Chapter 9 Social Commerce PART IV: Social Media Data Management and Measurement Chapter 10 Social Media Analytics Chapter 11 Social Media Metrics PART V: Social Media Marketing in Practice Chapter 12 The Case Zone
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