The Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future directions of luxury marketing in a rapidly ......
This path breaking study is the first biography in any language of the Russian industrialist, entrepreneur, and political leader Nikolai Fedorovich von Ditmar (1865-1919). Scion of a Baltic German noble family, von Ditmar studied physical sciences with the famous chemist Dmitrii Mendeleev and pursued a career as a railway engineer before ......
Five essential steps to take you from "zero to superhero" with AI for marketing For marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a present-day reality, rewriting the rules of relevance, differentiation, and connection. Navigating this new era is the single greatest challenge, and ......
Hacia Economias De Aprendizaje En America Latina Y El Caribe
Latin America has lost a century of growth due to its inability to learn: to identify, adapt, and implement new technologies emerging from the Second Industrial Revolution. Building learning economies will require increasing the demand for knowledge, facilitating new ideas, and supporting the ongoing process of experimentation.
Simple Strategies to making more $ in the transport industry
Discover practical strategies to grow your transport business without burning out. Lynette Gray shares how to double profits, streamline systems, manage equipment wisely, and build a loyal team so you can regain control, save time, and make more money doing what you love.
Great Company is your guide to building a successful business aligned with your passions, staying in control, and avoiding bankruptcy. Starting a business is exciting but stressful. Success requires a smart, low-risk strategy that integrates the right team, strong leadership, and innovative capital raising. Great Company offers proven strategies ......
This book is about increasing the probability of success-a playbook for entrepreneurs. You're an entrepreneur and should already be thinking about how to get rich - filthy rich - before you write one line of code or define the service you plan to offer. If you die, you die. But you should not die without dreaming about a house in the Hamptons and ......
Call the Audible and Lead Your Business into the Future!Are you ready to transform your business into a tech-driven powerhouse? Whether you're launching a new tech company or looking to leverage technology to grow your existing business, The Tech Audible delivers clear, actionable strategies to help you succeed. Chase Minnifield - former NFL ......
Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers and antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Mike ......
