Are you swamped in the day to day running of your business and feel like you are suffocating with no time for the things that are truly important to you? International Author, Speaker, Business Owner and Transport Driver, Lynette Gray, shares the secrets to running a successful transport company. Lynette has been in the position of having no time or money and being utterly swamped by the day-to-day running of a transport business with no energy left for her family. This book explicitly targets the family-owned transport business and gives unique strategies to implement, enabling you to regain control and enjoy life again, whilst making money in the process.
You’ll learn:
* How to double your profit by changing just a few habits to get your finances back on track
* A 10-step plan to increase your customer base without leaving your current customers out in the cold
* 7 proven steps to increase your business profitability and take your business to the next level
* Essential tips on how to make what seems complicated into a simple process and then implement systems that work for you and free up your time
* 5 key habits to making better decisions when updating equipment and how to quickly identify when to replace and when to repair your equipment
* How to attract the right employees who will be a valuable asset and stay long term
* How to stop sabotaging your profit and how to overcome this dangerous mistake, while increasing your productivity.
Lynette Gray is an international author, entrepreneur, and industry leader known for her sharp business instincts and strategic approach to success in the transport sector. As the founder of a thriving logistics company, Lynette balanced the demands of business ownership with raising three sons, proving that resilience and vision go hand in hand. Her standout achievement came through developing a streamlined Exit Strategy that simplified operations, increased profitability, and enabled a swift, high-value sale of her business. With a natural talent for turning complexity into clarity, Lynette now dedicates her time to helping other business owners do the same, saving time, increasing margins, and creating systems that work for them. A passionate advocate for women in traditionally male-dominated industries, Lynette is the author of Women in Workboots and a regular contributor to Owner Driver Magazine. Her voice is a powerful force for change, inspiring women to step forward and lead with confidence and capability. Today, Lynette shares her hard-won wisdom through speaking engagements, sponsorship initiatives, and one-on-one mentorship. Whether she’s on stage or behind the scenes, she brings clarity, practicality, and a deep commitment to empowerment. Lynette’s legacy is one of impact, built not just on what she’s accomplished, but on how she helps others rise.
YOU’LL LEARN:
How to double profit by shifting key habits.
A 10-step plan to grow your customer base.
7 steps to boost profitability and scale.
How to simplify systems and free your time.
Smart habits for equipment decisions.
How to attract and retain great staff.
How to stop sabotaging profit and boost productivity.
Publicity:
"Leveraging industry partnerships, live events, media, and digital campaigns to put Your Roadmap to Profit directly into the hands of business owners."
Publicity & Marketing Plan for Your Roadmap to Profit
The promotion of Your Roadmap to Profit will be multi-channel and highly targeted, focusing on both direct sales opportunities and strategic partnerships to reach business owners, particularly within the transport and logistics sector, while also appealing to a broader small business audience.
Industry Collaborations
We will leverage strong relationships with key industry stakeholders to extend the book’s reach. This includes collaboration with transport industry suppliers and service providers, insurance brokers, fuel companies, tyre suppliers, equipment dealers, compliance consultants, and industry associations. These partnerships will include:
• On-counter sales at transport industry supply outlets, fuel depots, insurance offices, and tyre retailers.
• Co-branded promotions with partners, including inclusion in their newsletters, e-blasts, and customer appreciation events.
• Joint prize giveaways, bundling the book with services or products to incentivise engagement.
Industry Events & Appearances
• Book launches aligned with major transport industry events such as the Brisbane Truck Show, Transport Women Australia events, and industry networking evenings.
• Author appearances at stakeholder-hosted customer events, offering short talks, Q&A sessions, and signings.
• Stage presentations at conferences, expos, and business growth events where Lynette Gray is a featured speaker, ensuring the book is directly positioned alongside her expertise.
Library & Community Engagement
• Author talks and workshops at public libraries, regional councils, and local chambers of commerce.
• Inclusion in small business month programs and community education series.
Media & PR
• Press releases to transport, business, and regional media outlets.
• Podcast interviews and guest appearances on industry and small business shows, including the Talkin’ Toowoomba podcast and others relevant to our audience.
• Articles and excerpts pitched to trade magazines, small business blogs, and LinkedIn industry groups.
Digital & Social Media Campaigns
A sustained 12-month campaign across Facebook, LinkedIn, Instagram, and YouTube Reels will combine storytelling, practical tips from the book, testimonials, and behind-the-scenes content from events.
• Monthly themed content aligned with the SAUSAGES business growth framework outlined in the book.
• Paid social advertising targeting business owners in the transport and small business sectors.
• Video snippets from presentations and interviews to build trust and showcase real-world application.
• Engagement campaigns encouraging readers to share their own success stories using the book’s strategies.
Sales Channels
• Direct sales via author website, speaking events, and partner outlets.
• Counter sales at stakeholder premises, particularly in the transport, insurance, fuel, and tyre sectors.
• Bulk sales to associations and suppliers for use as corporate gifts or training resources.
This integrated approach ensures Your Roadmap to Profit is not only visible but also positioned as a trusted, practical resource for business success driving sales through both retail exposure and strong collaborative partnerships.
