Navigating Conflict: Tools for Difficult Conversations is perfect for readers who want positive outcomes from personal, professional, and workplace challenges.From reading this powerful guidebook, you'll gain: A step-by-step roadmap for handling conflict and tough and touchy situations Strategies for effectively handling yourself under fire ......
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas. Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing. Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.
This book discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies. Corporate policy and implications of the inclusiveness in businesses on social development constitute the core discussion in this book. ......
Ultimate quick reference for the essentials of business succinctly written by author and professor Dr. Kyle Allison to support students taking an introduction to business college course. For professionals without an academic background in business this guide offers a bird's-eye view of the structure as a whole broken down departmentally, with the ......
This book takes an in-depth approach on branding. It delves into such areas as understanding the personal brand, steps to creating one, as well as taking your brand to market. In this new world, everything and everyone is a brand. People in business and careers recognize they have to work on their brand but seldom know how to achieve it. Just ......
Career, Lifestyle, and Spiritual Development: Work, Purpose, Calling, and God helps readers develop the knowledge required to assist career counseling clients in understanding how work and other life roles are connected to their individual purpose and spiritual life. The book is divided into five sections with each chapter written by a key expert ......
This book offers a concise and analytical portrait of the contemporary world. The author encompasses concepts and theories from multiple disciplines notably sociology, anthropology, business, and economics to examine major global trends and transformations of the modern world, their underlying causes, and their consequences. The text examines ......
Despite how much is written about strategy, and money spent on it, reports of chronic failures persist. Two causes dominate. Strategy is still not fully defined and strategy practice is still largely based on a planned view of the world. Change and innovation, however, are not wholly planned but emerge from the myriad interactions of the players ......
Ensuring Improvement Projects Achieve Maximum Cash ROI
Consultants and internal project teams often make substantial claims about the savings opportunities resulting from their projects. Most of the time, these claims do not come true. Project Profitability explains why these opportunities are not realized and offers a framework that will guarantee your teams identify projects that align with your ......
