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Telling Your Story, Building Your Brand

A Personal and Professional Playbook
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This book takes an in-depth approach on branding. It delves into such areas as understanding the personal brand, steps to creating one, as well as taking your brand to market. In this new world, everything and everyone is a brand. People in business and careers recognize they have to work on their brand but seldom know how to achieve it. Just becoming known is not enough. Gathering social media followers is not enough. Standing for something is everything. In this book, branding expert Henry Wong shares his process used for product and people brands to compete in the market and workplace. Most people typically can't afford the fees of branding firms. This book will provide access and insights into Wong's experience. It's ideal for entrepreneurs and professions in any industry looking to manage their business career. This book is more than just the theory behind personal brands. Taking an in-depth approach, it delves into such areas as understanding the personal brand, steps to creating one, as well as taking your brand to market. Part step-by-step guide, part story-sharing Telling Your Story inspires readers and helps them bring their own brands to life.
Henry Wong is a speaker, brand strategist, creative director, writer, designer and other things that fill his business card. He is the President and Brand Strategist of Vyoo, a branding and content company based in Toronto, Canada. He has guided small upstarts and SMEs to 500 level companies. His roots span over 25 years of senior positions in the advertising industry including being Sr. VP. Creative Director for global ad agency, Saatchi & Saatchi. In addition to applying his award-winning mind to such clients as Toyota, J&J and Procter & Gamble, Henry has assisted start-ups and mid-tier companies build their market presence. And through his branding methods, he has helped organizations and people in business, entertainment, and politics.
A splendid job of breaking it down in simple, easy to digest language, along with uniquely personable stories. This book combines a balance of mind and soul that make Henry such a great industry leader. Thank you for making us all smarter!--Terry Balagia, Author, Professor Miami Ad School Personal branding can either feel murky or dismissed as simplistic. In the middle lays the magic. Henry Wong is your sherpa through that magical middle earth.--Terry O'Reilly, Host of Under The Influence, CBC Radio
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