Based on the largest, most representative sample of television content ever evaluated in a single research project, this volume offers a meaningful commentary on the issue of violence on television in the United States. The book includes: a content analysis of violence in television series, films, daytime television, children's programmes and ......
Media effects - a key area of media studies - is traditionally provocative and often controversial. Contemporary issues such as violence on television and children's dependence on television are continually debated. Tuning In to Young Viewers provides a much needed, up-to-date overview of the key topics in television use and effects. It is designed in both style and organization as an upper-level text for courses in communication and psychology and is written by scholars well-known to both fields, in particular for their work concerning media influences. Topics discussed include: diversity on television; television dependence, diagnosis and prevention; television and the socialization of young children; and children's fear and television.
Engelman examines the origins, evolution and politics behind the development of the major noncommercial radio and television institutions in the United States - Nat ional Public Radio, Radio Pacifica and the Public Broadcasti ng Service. '
Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast ......
Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a critical examination of the role of advertising in our culture today.
While traditional theorizing has tended to focus on extreme expressions of nationalism, the author turns his attention to the everyday, less invisible forms that are deeply ingrained in contemporary consciousness. This form of nationalism, which is neither exotic nor remote, he describes as "banal nationalism". The author asks why people do not forget their national identity. He suggests that in daily life nationalism is constantly flagged in the media through routine symbols and habits of language. Small familiar turns of phrase, like the flag which hangs unnoticed outside a public building, are reminders that often operate mindlessly, beyond the level of conscious awareness.
How are the perceptions of the majority culture, the `preferred readings', reflected in television news? How do they reinforce stereotyped attitudes on race? This interpretive analysis presents evidence of racism, including under-representation, within news texts. The author examines the values, traditions and practices of news production that, often unconsciously, serve to maintain the alienation of racial groups in society. While the focus is on local television news in the United States, Race, Myth and the News has a broad relevance to studies of culture and race.
Violent television programmes and video games, printed tobacco advertisements, television beer commercials and sexually suggestive music videos: how do these and other forms of popular media affect teenagers' thinking, behaviour and health? This volume clearly makes the case that the media play a role in diverse facets of at-risk behaviour and adjustment. The author reviews current research findings on the influences of media on adolescents, how the influences occur, and the short- and long-term effects of exposure. He explores topics critical to mental and physical health including teenage violence, sexual activity, substance abuse and eating disorders.
The Impact of Interpersonal Communication and Mass Media
Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.
