Not your average cookbook. This is a research-based recipe for innovation! This book is for anyone wanting to kick start innovation in their organization. It is ground-breaking in two ways: It is based on data, combining empirical research, literature reviews, business cases, and interviews. It tells a story of two friends in diametrically ......
In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer behavior!What are the emotional and subconscious drivers behind your customers' behavior? Do you have a ......
How Continuous Improvement Yields Exponential Growth
Change your future for the better by growing a small business fraction by fraction. Building Small Business Capacity provides a roadmap to help entrepreneurs achieve exponential growth through constant improvement. Learn to own your business and avoid having your business own you. Leverage proven best practices used to guide businesses for ......
How Continuous Improvement Yields Exponential Growth
Change your future for the better by growing a small business fraction by fraction. Building Small Business Capacity provides a roadmap to help entrepreneurs achieve exponential growth through constant improvement. Learn to own your business and avoid having your business own you. Leverage proven best practices used to guide businesses for ......
Most of businesses fall within the category of start-up, small and medium size enterprises. Therefore, governments in part of their quest to reform the economy and related regulatory management systems as well as the entrepreneurship support ecosystem. This was done with a view to securing the national governance empowerment deemed necessary for ......
The demand for cybersecurity expertise is growing phenomenally; enhancing cybersecurity project skills will boost technology professionals' careers and improve organizational cybersecurity readiness. Shields Up: Cybersecurity Project Management provides an end-to-end framework tuned for cybersecurity projects. More experienced cybersecurity ......
This book takes an in-depth approach on branding. It delves into such areas as understanding the personal brand, steps to creating one, as well as taking your brand to market. In this new world, everything and everyone is a brand. People in business and careers recognize they have to work on their brand but seldom know how to achieve it. Just ......
How Retail Leaders Create Environmental, Social, & Cultural Innovations
Sustainability for Retail is an important international overview of the role of retail in the worldwide climate crisis. Its focus is on apparel and related retail products, from supply chain to the selling floor. The retail industry is identified as the source of 10 percent of the world's carbon emissions.This book presents the notable successes ......
Professor Czinkota shares with us his practical insights into the modern world trading system and the complexities that exist within. It provides an invaluable framework for future global leaders in their endeavors to solve global trade crises and find opportunities for furthering the free flow of goods and services across borders. It is rare to ......
