Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a critical examination of the role of advertising in our culture today.
A Female High School Principal's Guide to Survival
Women are currently being offered more leadership opportunities in educational administration. Writing from her own experience as a high school principal in the United States, Anna T Hicks explores a range of gender and equity issues. Her experiences and insights, though personal, have universal relevance.
While graduate assistants are valued as labour savers, they are also a precious resource whose preprofessional training needs careful design. Written by two leading authorities in the field of instructional development, this indispensable guide details the skills necessary for academics dealing with graduate assistants. The authors provide comprehensive coverage of all aspects of assistant preparation and assessment, and a chapter addressing special needs of international graduate assistants is included.
Creating lesson plans for teaching English literature in high schools is the theme of this book. Consideration is given to students and their needs, the literary work being studied and the most appropriate and effective instructional strategies. Four units of study are included to demonstrate the variety of approaches to teaching literature.
In current practice most staff development in the United States education system is designed for an entire school or district in a `one size fits all' approach. However, new approaches to staff development, based on constructivist learning theory, are beginning to acknowledge the individuality and self-determination of professional teachers. Nine such models of staff development are presented clearly in this book, and the profiles of teachers and administrators most likely to succeed in each model are discussed. Methods of accountability for each model are also explained.
A Guide to Increasing Motivation, Autonomy, and Achievement
Evidence shows that involving students in the curricular decision-making process contributes to improvements in student autonomy and self-regulation, discipline, motivation and overall educational success. Drawing on the author's experience, this step-by-step guide will help teachers to plan and implement this innovative teaching model.
A constructivist leader facilitates professional dialogue and inquiry to enable all teachers to make sense of their work together and to reconstruct the major purposes of schooling. Illustrating their work with vignettes of the activities of such leaders, the authors of this book create a clear picture of constructivist teaching and leadership. They also formulate strategies for altering the school culture to accommodate constructivist leadership.
In today's world, identities are no longer built solely within communities of family, neighbourhood, school and work - the media plays an important role in formulating our identities or constructions of self. This volume brings together the usually segregated areas of interpersonal and mass communication, and also incorporates work from sociology, psychology and women's studies. Each contributor examines our understanding of self both within a specific context of mediated culture and within a specific theoretical framework, such as critical theory, social constructionism and feminism.
Maternity, Sexuality, and Empire in Eighteenth-Century English Narratives
How did the creation of the ''Other'' woman in English narratives contribute to the displacement of sexuality onto the exotic or savage woman? How did this cultural invention reinforce the cult of domesticity at home? What were the social and economic forces driving the process? Among the first books to consider issues of empire in relation to ......
