Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.
Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.
A former African Methodist Episcopal (AME) minister, now a noted humanist scholar, describes his journey from faith to unbelief. This memoir is an honest appraisal by a former African American minister of his struggle with doubts about his core beliefs and his eventual decision to leave his ministry to become a noted humanist academic. Anthony B. ......
Women's tanci, or ""plucking rhymes,"" are chantefable narratives written by upper-class educated women from seventeenth-century to early twentieth-century China. Writing Gender in Early Modern Chinese Women's Tanci Fiction offers a timely study on early modern Chinese women's representations of gender, nation, and political activism in their ......
Women's tanci, or ""plucking rhymes,"" are chantefable narratives written by upper-class educated women from seventeenth-century to early twentieth-century China. Writing Gender in Early Modern Chinese Women's Tanci Fiction offers a timely study on early modern Chinese women's representations of gender, nation, and political activism in their ......
The Real Story of the Writing of the Greatest American Novel
The Great Gatsby has sold 25 million copies worldwide and sells 500, 000 copies annually. The book has been made into three movies and produced for the theatre. It is considered the Greatest American Novel ever written. Yet, the story of how The Great Gatsby was written has not been told except as embedded chapters of much larger biographies. This ......
Assists mental health professionals at various levels of career development in their effective production of forensic reports. This title features full-length report samples with step-by-step guides explaining how each section of the report is done, and extensive reference lists and appendices for further information and research.
"While we have all heard of 'writing across the curriculum areas,' Walling gives us an understanding of what this really means and provides examples that any teacher can modify to expand lessons to a more meaningful level, thus enhancing both writing and critical thinking skills in students." -Mark S. Strauss, Principal Virginia Schuman Young Montessori Magnet Elementary School, Ft. Lauderdale, FL "Walling demonstrates through student writing samples and classroom dialogues how all content teachers can use various writing modes to enrich students' content knowledge to the level of innovation and greater clarity." -Carol Conway-Gerhardt, President Catholic Schools Education Alliance of the Bay Area, Inc. Develop effective writing assignments to boost student achievement in the content areas! You don't have to be a writing instructor or English teacher to use writing in the classroom. Writing for Understanding focuses on using writing as an essential instructional tool to deepen and expand student understanding in the content areas. Written specifically for non-language arts teachers, this book debunks myths about using writing in the classroom and offers practical approaches for the upper elementary grades through high school. Writing activates higher-level thinking skills and engages students in concepts and content. Through sample writing prompts and classroom dialogues, Donovan R. Walling shows you how to create writing lessons that: Guide students in using narrative, descriptive, expository, persuasive, and argumentative writing Are adaptable to various subjects and disciplines Require students to process content using critical thinking skills This valuable resource helps teachers in any subject incorporate writing as a tool of effective instruction.
"While we have all heard of 'writing across the curriculum areas,' Walling gives us an understanding of what this really means and provides examples that any teacher can modify to expand lessons to a more meaningful level, thus enhancing both writing and critical thinking skills in students." -Mark S. Strauss, Principal Virginia Schuman Young Montessori Magnet Elementary School, Ft. Lauderdale, FL "Walling demonstrates through student writing samples and classroom dialogues how all content teachers can use various writing modes to enrich students' content knowledge to the level of innovation and greater clarity." -Carol Conway-Gerhardt, President Catholic Schools Education Alliance of the Bay Area, Inc. Develop effective writing assignments to boost student achievement in the content areas! You don't have to be a writing instructor or English teacher to use writing in the classroom. Writing for Understanding focuses on using writing as an essential instructional tool to deepen and expand student understanding in the content areas. Written specifically for non-language arts teachers, this book debunks myths about using writing in the classroom and offers practical approaches for the upper elementary grades through high school. Writing activates higher-level thinking skills and engages students in concepts and content. Through sample writing prompts and classroom dialogues, Donovan R. Walling shows you how to create writing lessons that: Guide students in using narrative, descriptive, expository, persuasive, and argumentative writing Are adaptable to various subjects and disciplines Require students to process content using critical thinking skills This valuable resource helps teachers in any subject incorporate writing as a tool of effective instruction.
