Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing; reference for sport management researchers and practitioners.
The burgeoning global sport industry is a $500 billion business with no signs of slowing down. For the upper-undergraduate and graduate sport management student exhibiting a penchant for finances and a passion for sports, the field of sport finance presents tremendous career opportunities. No other textbook connects financial principles with ......
Front office executives have become high-profile commentators, movie and video game protagonists, and role models for a generation raised in the data-driven, financialized world of contemporary sports. Branden Buehler examines the media transformation of these once obscure management figures into esteemed experts and sporting idols. Moving from ......
With the thrill of the game and the excitement of documenting captivating moments for sports history, sports broadcasting is one of the most desired jobs among sports and journalism professionals. Designed to provide students with the skills to be successful in their careers, Sports Broadcasting With HKPropel Access is a comprehensive look at the ......
A reference for sport and exercise science practitioners and researchers, including fitness professionals, psychologists, coaches, and physiologists, as well as athletes and fitness enthusiasts. A supplemental text for students in athletic coaching education, sport and exercise psychology, and sport science programs. A resource to support music ......
This is the loose-leaf version of Sport Marketing, Sixth Edition With HKPropel Access, which offers students a less expensive, printed version of the text. Empower students to feel capable and confident as they prepare to enter the dynamic world of sport marketing. Sport Marketing, Sixth Edition With HKPropel Access, is the leading resource for ......
This is the loose-leaf version of Sport Marketing, Sixth Edition With HKPropel Access, which offers students a less expensive, printed version of the text. Empower students to feel capable and confident as they prepare to enter the dynamic world of sport marketing. Sport Marketing, Sixth Edition With HKPropel Access, is the leading resource for ......
Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry-one in which hundreds of millions of people play and compete daily. Esports Business Management, Second Edition With HKPropel Access, presents an all-encompassing look into the world of esports business. This ......