Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No ......
Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With HKPropel Access will help pave the way by emphasizing the strategic, ......
A reference for sport and exercise science practitioners and researchers, including fitness professionals, psychologists, coaches, and physiologists, as well as athletes and fitness enthusiasts. A supplemental text for students in athletic coaching education, sport and exercise psychology, and sport science programs. A resource to support music ......
Faith and College Football in Twentieth-Century America
The game's surprising influence on Christianity in the United States From the game's early days, college football and a strain of muscular Christianity built a mutually reinforcing culture that taught lessons in America's dominant religious, gendered, and racial belief systems. Christians of many denominations embraced the game to shape and ......
Faith and College Football in Twentieth-Century America
The game's surprising influence on Christianity in the United States From the game's early days, college football and a strain of muscular Christianity built a mutually reinforcing culture that taught lessons in America's dominant religious, gendered, and racial belief systems. Christians of many denominations embraced the game to shape and ......
A Maximization Approach for Professional and Intercollegiate Teams
Introduction to Sport Management and Business: A Maximization Approach for Professional and Intercollegiate Teams explores the competitive dynamics of sports management with a key focus on how teams prioritize victories, revenues, and stakeholder engagement to achieve excellence. Central to the text are three primary maximization objectives: win ......
Memories of Rugby League's Last Golden Era, 1965-1995
Presented in a lavishly illustrated format, League On Sunday, Work On Monday, 1965-1995 is a 368-page book that covers first-person memories from the players themselves, the last great era of Rugby League in Australia.
