The Geodemographic Classification of British Society
It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice "commercial sociology". Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of "big data" the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.
The Geodemographic Classification of British Society
It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice "commercial sociology". Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of "big data" the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.
This innovative book takes a conceptual rather than a mathematical approach as it discusses the connection between what SNA methods have to offer and how those methods are used in research design, data collection, and analysis. Four substantive applications chapters provide examples from politics, work and organisations, mental and physical health, and crime and terrorism studies.
We are swimming in a world of data, and this handy guide will keep students afloat while they learn to make sense of it all. David Herzog, a journalist with more than 15 years of experience using data analysis to transform information into captivating storytelling, introduces readers to the fundamentals of data literacy. Assuming the reader has no advanced knowledge of data analysis or statistics, the book shows how to create insight from publicly-available data. Extensively illustrated, step-by-step instructions within a concise, yet comprehensive, reference will help readers to master: What data is and what it isn't, How to develop a "database set of mind," How to gather data, How to evaluate data, How to clean up "dirty data," How to visualize data, and How to use tools for data analysis and visualization.
This is a practical guide to using QSR NUD.IST - a software package for development, support and management of qualitative data analysis (QDA) projects. The book takes a user's perspective and presents the software as a set for approaching a range of research issues and projects. It: introduces and explains the purpose of the software and its ......
This is a comprehensive assessment of the use of computer-assisted qualitative data analysis and its impact on qualitative research. This work analyzes the growing popularity and legitimacy of qualitative research methods by looking at the way users experience computer-assisted qualitative data analysis. It also looks at the advantages and disadvantages of computer use, at research resources, and at the status of qualitative research. The authors also cover the most used approaches in qualitative research and how leading computer programs are used. They provide a framework for developing the craft and practice of computer-assisted qualitative data analysis, and examine the new techniques and their implicaitons for the evolution of qualitative research. This work is intended for researchers, academics and students across the social sciences.
A guide to the methods for the computer-based quantitative analysis of texts. The book concentrates on the methodological and practical issues of coding and handling data including sampling, reliability and validity issues. It focuses on three main approaches to text analysis: lexical, semantic and network. The author: provides an overview of the ......
This text examines the central methodological and theoretical issues involved in using computers in qualitative research. International experts in the field discuss various strategies for computer-assisted qualitative analysis in a comprehensive manner. Topics covered include: strategies for building theories by employing networks of categories; means of evaluating hypotheses generated from qualitative data; and ways of integrating qualitative and quantitative analysis techniques. Questions addressed include: will the software employed "take over" the analysis?; can computers be used to improve reliability and validity?; and can computers make the research process more transparent and ensure a more systematic analysis? This text should be useful for researchers and graduate students across the social sciences who are engaged in qualitative research.
A guide to the methods for the computer-based quantitative analysis of texts. The book concentrates on the methodological and practical issues of coding and handling data including sampling, reliability and validity issues. It focuses on three main approaches to text analysis: lexical, semantic and network. The author: provides an overview of the ......
