Every day, over 4 billion videos are watched on YouTube, making it second only to Facebook for social media marketing and an essential tool for your business. Your YouTube audience spans nearly every age group, every country and every important demographic. This 6 page laminated guide will show you how to reach them through creating a channel, ......
An Introduction to Global Social Media Entertainment
"Creator Culture introduces readers to "ways of seeing" social media entertainment from perspectives that critically assess claims for its relation to, yet differentiation from, well-established media forms and institutions within scope for cultural and media studies, including emerging platform and social media studies"--
Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
Instagram has over 1 billion active users, more than 80% follow a business, 58% more engagement per follower than Facebook... What are you waiting for? You need the essential guide to marketing on Instagram expertly authored by Jenn Herman, Instagram expert, speaker, social media marketing consultant and book author. Jenn's succinct writing and ......
All the Pointless Trivia You Never Knew about Twitter
In under five years Twitter has become almost as popular as TV, with close to 20 million Brits of all age groups using. But what actually happens on Twitter?! This amusing book gathers for the first time all the facts and trivia about this new media friend in our home and on our phone. Did you know that it might have been called 'Friendstalker' or ......
Knowing how to use Facebook to network and market yourself or your business gives a single person unlimited potential for reaching over 1 billion users in 60 countries. This tool will show you how to manage the marketing on your personal profile and business pages. Authored by an expert and consultant in cutting edge marketing strategies, this ......
With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics.
