What does "IRL" really mean in the digital age? Every day, the lines between digital and real space blur even further. "A must-read" (Buzzfeed Books), IRL invites us to consider how the online spaces we use might fulfill our essential human need to feel real.
Instagram has over 1 billion active users, more than 80% follow a business, 58% more engagement per follower than Facebook... What are you waiting for? You need the essential guide to marketing on Instagram expertly authored by Jenn Herman, Instagram expert, speaker, social media marketing consultant and book author. Jenn's succinct writing and ......
What happens when screen time is all the time? In the early 1990s, the phrase "screen time" emerged to scare parents about the dangers of too much TV for kids. Screen time was something to fret over, police, and judge in a low-grade moral panic. Now, "screen time" has become a metric not only for good parenting, but for our adult lives as well. ......
Finding Realness, Meaning, and Belonging in Our Digital Lives
It's easy to view our online presence as fake, to see the internet as a space we enter when we aren't living our real, offline lives. IRL, Chris Stedman's insightful exploration of authenticity in the digital age, shines a light on how age-old notions of realness can be freshly understood in our online lives.
Cryptocurrency & Social Media Have Married and This is What It Looks Like Social media is a multi-billion-dollar industry where the platforms profit from user-generated content. Cryptocurrencies have arrived to end the exploitation. Cryptosocial: How Cryptocurrencies Are Changing Social Media surveys the history of social media and ......
An Introduction to Global Social Media Entertainment
Explores new perspectives on social media entertainment. There is a new class of cultural producers-YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others-who are part of a rapidly emerging and highly disruptive industry of monetized "user-generated" content.
This book demonstrates how brands use AI to entice customers and discusses the use of AI as a competitive advantage for marketers.Did you know that investors at Wall Street wait for the Groundhog Day's forecast to make their financial decisions? Did you know that your favorite influencer is not a real person? Did you know that your smartphone ......
Fan Attachment and Corporate Control at Disneyland
In Contested Kingdom: Fan Attachment and Corporate Control at Disneyland, William McCarthy presents a groundbreaking study centered on the history of Disneyland and Disney theme park enthusiasts. Focusing on two unexplored yet interconnected phenomena-the dynamic relationship between the Disney corporation and Southern Californian fans in both ......
Fan Attachment and Corporate Control at Disneyland
In Contested Kingdom: Fan Attachment and Corporate Control at Disneyland, William McCarthy presents a groundbreaking study centered on the history of Disneyland and Disney theme park enthusiasts. Focusing on two unexplored yet interconnected phenomena-the dynamic relationship between the Disney corporation and Southern Californian fans in both ......
