How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this unique book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.
The book examines the implications of shorter stays for the practice of inpatient psychotherapy. The contributors describe techniques that inpatient psychotherapists can use to remain therapeutically effective despite increased pressure from managed care companies and the threat of malpractice suits.
This is the first volume on social support from a nursing perspective. The author documents nursing's contribution to the field and analyzes current conceptual controversies. She emphasizes the necessity for a social support based framework and proposes a psychosocial model of health care delivery that incorporates environment, nursing and health and that regards patients as partners, families as allies.
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
The findings of a large qualitative research project which studied the experiences of the chronically ill within the health care system are presented here. Thorne demonstrates the vast difference between chronic and acute illness in terms of their social and health care consequences. The book is divided into three sections: the first examines how patients handle the onset of diseases and acute episodes; the second explores the relationship with health care providers; and the final part focuses on the 'system' with its sociocultural and organizational agenda. The concluding chapter proposes future directions for health care organization, biomedical technology and social policy.
In the last 35 years, health care in the US has grown into a multi-billion dollar industry. Americans view access to health care as important and take pride in their excellent medical care technology. However, there is growing consensus that the US health care system is in crisis - but there is far less agreement on what to do about it. This book examines the major controversies confronting American society, health care professionals and policy makers: access to health care, costs and financing health care and the quality of health care. Kronenfeld discusses whether the system can solve these problems or whether there is a health care system at all.
A compilation of major articles concerned with qualitative health research, this volume explores research assumptions, research synthesis, phenomenology, ethnography, ethnoscience, grounded theory and semi-structured questionnaires. All the articles relate aspects of qualitative research to specific health care concerns such as: patients leaving a psychiatric hospital, the menopause and conditions such as asthma. Nursing theories of caring and commitment are also considered.
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
Shows how hospice can provide compassionate, palliative care to meet the medical, psychological, and spiritual needs of persons with AIDS and those who love them. This guide offers a discussion of the history and philosophy of hospice care; and the costs of medical and pain-relieving care.
