The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: Customer - Each platform must offer a unique experience to the customer. Choice - The audience has more options than ever, and news organizations must work harder to be the preferred choice. Control - Sharing power and control with the audience is now a necessary part of running a successful news operation. Change - Companies can manage change through adaptation. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
The current publishing environment has experienced a drastic change in the way content is created, delivered, and acquired, particularly for libraries. With the increasing importance of digital publishing, more than half the titles published in the United States are self-published. With this growth in self-published materials, librarians, ......
This book is the first full-length study to examine Moliere's evolving (and at times contradictory) authorial strategies, as evidenced both by his portrayal of authors and publication within the plays and by his own interactions with the seventeenth-century Parisian publishing industry. Historians of the book have described the time period that ......
In The Impossible Craft, Scott Donaldson explores the rocky territory of literary biography, the most difficult that biographers try to navigate. Writers are accustomed to controlling the narrative, and notoriously opposed to allowing intruders on their turf. They make bonfires of their papers, encourage others to destroy correspondence, write ......
The result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.
This book is for academics and students studying the theory of publishing and for young professionals entering the practical reality of the industry. It provides historical context, describes industry processes and institutions and is packed full of real-life examples and advice for success in both print and digital publishing.
This is the definitive guide to successfully publishing social science research. Its working premise is that completing a project is only the first phase of research. Dissemination is the second phase, and it requires specific skills and knowledge. The Academics' Guide to Publishing provides the essential information on these skills in clear and succinct form: explains the different ways in which research can be disseminated: in journals, books, reports, the Internet, popular media, and conferences demonstrates how the structures, practices and procedures involved work - making them easily understood and transparent situates research in the larger and changing context of Higher Education The Academics' Guide to Publishing will show how to secure a job, how to gain tenure, how to survive research assessment exercises, and how to obtain promotion.
'Every PhD student should buy a copy of How to Publish your PhD before and not after they enroll for a doctoral degree. Informative, practical and insightful, Sarah Caro will become the mentor of every successful PhD student. A mine of information and practical advice, this text is the definitive nuts-and-bolts manual on how to do it. A safe and sure guide' - Bryan S. Turner, Alona Evans Distinguished Visiting Professor, Wellesly College How to Publish Your PhD is the first book to provide emerging researchers with a comprehensive and authoritative guide to publishing their research. Drawing on nearly twenty years in the book business Sarah Caro explains in a clear and accessible way the key issues facing the would-be author. Within the context of today's fast changing world where new technologies and increasing globalization continue to impact on academia and the world of academic publishing, key issues are discussed ranging from whether publishing your PhD is always the best way to enhance your career prospects to whether you should focus on journals or books. A wealth of practical information and advice is included on: - choosing a publisher, - revising your thesis, - putting together a proposal, - surviving the review process, - negotiating a contract - working with your publishers marketing department. The book is designed to be an easy to use, one stop guide with examples, chapter summaries and further reading. It will be an invaluable resource for emerging researchers across the broadest range of the humanities and social sciences and for all those teaching and advising them, in Europe and the US. Sarah Caro is the Economics & Finance Editor for Oxford University Press.
'Every PhD student should buy a copy of How to Publish your PhD before and not after they enroll for a doctoral degree. Informative, practical and insightful, Sarah Caro will become the mentor of every successful PhD student. A mine of information and practical advice, this text is the definitive nuts-and-bolts manual on how to do it. A safe and sure guide' - Bryan S. Turner, Alona Evans Distinguished Visiting Professor, Wellesly College How to Publish Your PhD is the first book to provide emerging researchers with a comprehensive and authoritative guide to publishing their research. Drawing on nearly twenty years in the book business Sarah Caro explains in a clear and accessible way the key issues facing the would-be author. Within the context of today's fast changing world where new technologies and increasing globalization continue to impact on academia and the world of academic publishing, key issues are discussed ranging from whether publishing your PhD is always the best way to enhance your career prospects to whether you should focus on journals or books. A wealth of practical information and advice is included on: - choosing a publisher, - revising your thesis, - putting together a proposal, - surviving the review process, - negotiating a contract - working with your publishers marketing department. The book is designed to be an easy to use, one stop guide with examples, chapter summaries and further reading. It will be an invaluable resource for emerging researchers across the broadest range of the humanities and social sciences and for all those teaching and advising them, in Europe and the US. Sarah Caro is the Economics & Finance Editor for Oxford University Press.
