"The study of television, still the most powerful of modern media, has long been fascinated by its capacity for 'liveness'. Marriott offers an insightful analysis of the complexities of this phenomenon, particularly its increasingly vital connection with the use of new media. A timely contribution to our understanding of media events, 24 hour news ......
The origins and evolution of the major insititutions in the United States for noncommercial radio and television are explored in this unique volume. Ralph Engelman examines the politics behind the development of National Public Radio, Radio Pacifica and the Public Broadcasting Service. He traces the changing social forces that converged to launch and shape these institutions from the Second World War to the present day. The book challenges several commonly held beliefs - including that the mass media is simply a manipulative tool - and concludes that public broadcasting has an enormous potential as an emancipatory vehicle.
In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and/or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.
Provides an overview of the rapidly changing landscape of global television, combining previously published essays by pioneers of the study of television with new work by cutting-edge television scholars who refine and extend intellectual debates in the field.
Provides an overview of the rapidly changing landscape of global television, combining previously published essays by pioneers of the study of television with new work by cutting-edge television scholars who refine and extend intellectual debates in the field.
Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.'
Each of the contributors to this study analy ses a different research paradigm to provide the reader with an understanding of the quantitative and qualitative aspect s of television as a medium. '
Each of the contributors to this study analy ses a different research paradigm to provide the reader with an understanding of the quantitative and qualitative aspect s of television as a medium. '
This unique and timely guide offers teachers an introduction to using cable television in the classroom. Randi Stone, a 1996 Continental Cablevision National Cable Educator Award Winner, shares her experience in teaching with cable TV. The book caters for novices and teachers already using cable who are looking for new ideas.
