'Its scope and learning are brilliant and dazzling.' - Eli Noam, Columbia Business School *'New quotation to come'* - How did The New York Times transform its organisation for the digital age? - How does Netflix drive performance through culture? - Why did Disney struggle to find a CEO to replace Bob Iger? - How did the BBC drive equal gender representation in its news programmes? The media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the classic textbook on strategy in the media: * Explores key shifts in the strategic environment including the digital platforms, streamed media, the creator economy, the metaverse and generative AI. * Explains key concepts in strategic management with insight and clarity. * Applies all theories to the sector, illuminating all dimensions of the strategic task, from understanding competition and building core competencies to driving innovation, shaping culture and finding the right leadership approach. * Takes readers deep into innovation, disruption and strategic adaptation in action with an expanded set of new cases on a diverse range of global companies from Scandinavia to South Africa. * Provides new 'Resources' and 'Questions' sections to guide readers' further study and support classroom learning. Lucy Kung has again written the essential guide to strategy and management in the media industry. This is the ideal text for students of media studies, media economics and media management. Professor Lucy Kung is an expert on strategy, innovation and leadership and focuses on successful responses to the challenges of digitalization. She is Senior Visiting Research Associate at the Reuters Institute, Oxford University, and Non-Executive Board Member of the NZZ Media Group and formerly of Swiss PSM broadcaster SRG and VIZRT, the media tech provider. She has held professorships at the University of Oslo, the Institute for Media and Entertainment New York (IESE) and the University of Joenkoeping.
Nasty Women: Media Portrayals and Treatment of Women provides readers with a comprehensive examination of the portrayals of women in mass media that appear to be divided along gender, race/ethnicity, social status, age, disability, sexual orientation, and body image. The book also covers how women's privileges, disadvantages, and exclusions are ......
A Resource Guide for Advertisers, Public Relations, Journalism, and NewMedia Professionals in the Viral Age
Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age demonstrates how to produce content that stands out and gains attention in a world oversaturated with media. Section I reviews the main stages of the digital media production process and how to develop ......
Utilizing the National Collegiate Sales Competition rubric as a framework, The Rookie's Guide to Media Sales equips students with the foundational knowledge they need to become effective salespeople within the field of media and advertising. Opening chapters underscore the importance of relationship-building and effective communication in sales, ......
An Introduction to Media Law and Ethics equips future journalists with a fundamental foundation of legal knowledge while underscoring the importance of journalism in preserving a democratic society. During the course of 15 chapters, students learn about the ethical tenets of journalism and the character and courage needed to pursue them in an ......
How the Guggenheim Foundation Composition Awards Shaped American Music Culture
An essential high culture institution, the John Simon Guggenheim Memorial Foundation has both supported and molded American musical culture. Denise Von Glahn examines the Foundation and its immense influence from the organization's prehistory and origins through the onset of World War II. Funded by the Guggenheim mining fortune, the Foundation ......
Sports in the Pandemic Era chronicles the dramatic comeback of sports after the global pandemic forced lockdowns, border closures and quarantines.Following a near total shutdown in the spring of 2020, the sports industry rose to an exceptional challenge with discipline and innovation. This helped health experts understand how the rest of the world ......
Kent Cooper and the Twentieth-Century World of News
Between 1925 and 1951, Kent Cooper transformed the Associated Press, making it the world's dominant news agency while changing the kind of journalism that millions of readers in the United States and other countries relied on. Gene Allen's biography is a globe-spanning account of how Cooper led and reshaped the most important institution in ......
How the World's Savviest League Brings the Court to Our Couch
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league's global operations and traces the history of the NBA's approach to sports media from its 1980s embrace of cable through the streaming ......
