An Insider's Look at Marketing Hollywood's Hits and Flops
In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating ......
A Critical History of Journalism in the United States
Throughout United States history, journalists and media workers have mobilized to promote and oppose various movements in public life. But a single meaning of the public remains elusive. Frank D. Durham and Thomas P. Oates provide an eye-opening analysis of the role played by journalism in the ongoing struggle to shape and transform ideas about ......
The Essential Guide to Better Writing Across Today's Media
Editing is needed now more than ever. So is this book. The authors offer practical advice to save you from making cringe-worthy mistakes. Want to take your writing to new heights? This book is your Sherpa. Hope to become a professional writer or editor? You can learn from pros working in: Print and broadcast journalism Film and documentaries ......
Market Models and Practice in a Fraying Profession
New business models have splintered journalists' once-monolithic professional culture. Where the organization once had little sway in the newsroom, in today's journalism ecosystem, owners and management influence newsgathering more than ever. Using rich interviews and participant observation, Patrick Ferrucci examines institutions with funding ......
The first comprehensive treatment in seventy years of the American Art-Union's remarkable rise and fall For over a decade, the New York-based American Art-Union shaped art creation, display, and patronage nationwide. Boasting as many as 19,000 members from almost every state, its meteoric rise and its sudden and spectacular collapse still raise ......
The first comprehensive treatment in seventy years of the American Art-Union's remarkable rise and fall For over a decade, the New York-based American Art-Union shaped art creation, display, and patronage nationwide. Boasting as many as 19,000 members from almost every state, its meteoric rise and its sudden and spectacular collapse still raise a ......
Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience. The author provides an instructional step-by-step approach, with practical ......
Catherine and Darius Brubeck's 1983 move to South Africa launched them on a journey that helped transform jazz education. Blending biography with storytelling, the pair recount their time at the University of KwaZulu-Natal, where they built a pioneering academic program in jazz music and managed and organized bands, concerts, and tours around the ......
Catherine and Darius Brubeck's 1983 move to South Africa launched them on a journey that helped transform jazz education. Blending biography with storytelling, the pair recount their time at the University of KwaZulu-Natal, where they built a pioneering academic program in jazz music and managed and organized bands, concerts, and tours around the ......
