Everyday millions of people interact with the news media and yet most of them are completely unaware of the rules of the game. The results are predictable: a few benefit from the most powerful marketing force on the planet, some suffer serious damage, others don't maximize their opportunities and the majority of folks are left wondering how they ......
The Economics and Politics of Convergence and Concentration in the UK and European Media
This book offers an up-to-date and timely critical overview of the contemporary media environment. The author: - examines the socio-political and cultural implications of media concentration - analyses how policy makers have responded - investigates the commercial and strategic advantages of consolidation - assesses the relationship between media ......
As the son of a celebrated literary icon, John Steinbeck IV grew up in a privileged world peopled by the literati and the intellectual elite. Sadly, it was also a world of alcoholism, bitter divorce, estrangement, and abuse, on the part of both his mother and father. This memoir is about his often painful youth.
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. ......
The management and design of the modern call center isbecoming increasingly complicated due to such technological changes as thegrowth of the Internet, rising customer expectations, and re-engineeringinitiatives, including call routing and staffing strategies. How call center analysts, managers, and consultants react tothese changes determines ......
Thirty years ago, the Kerner Commission Report made national headlines by exposing the consistently biased coverage afforded African Americans in the mainstream Media. In this book, Pamela Newkirk unmasks the ways in which race continues to influence reportage, both overtly and covertly.
Chronicles the life education of Karl Hess, who became a defiant tester of the prevailing ideas of each decade. He lived by trial and error, and was always willing to acknowledge his mistakes. Hess provides eyewitness accounts, personal observations, insights on leadership and dissent, and leaves behind a path to realising the dream of freedom.
Offers a selection of essays that explores relationships between the media and its diverse audiences, its sponsors, stockholders, governments, and others. This book attempts to define the obligations of the media in these relationships as well as the risks, benefits, and limits.
