"Interpreting Audiences" offers a comprehensive guide to important new developments in the study of media reception. Reviewing a wide range of work done by qualitative audience researchers over recent years, the author charts the emergence of a critical ethnographic perspective on everyday consumer practices. Shaun Moores considers the distinctive features of audience ethnography and outlines its various applications in communication and cultural analysis. Four main areas of inquiry are discussed: the power of media texts to determine the meanings made by their readers; the relationships between media genres and social patterns of taste; the day-to-day settings and dynamic social situations of reception; the cultural uses and interpretations in the communication technologies in the home. Identifying the issues at stake in each of these areas, the author then relates advances in audience research to a broader set of questions about the practices and politics of cultural consumption. Assessing the theories of Bourdieu, De Certeau and others - and drawing on his own investigations of new media technologies in domestic contexts - he advances a model of creativity and constraint in everyday life. This accessible text aims to provide an introduction to recent work on audiences for students of media, communication and cultural studies, and a helpful analytical overview for media teachers and researchers.
Without Covers incites conversation, debate, argument, and most pressingly, questions regarding the reasons behind and effects of small literary magazines moving to online publishing in North America. Questions discussed are: Is it possible? How? When? and the most puzzling, Why? Through the musings of nineteen well-known editors, poets, fiction, ......
Kessler challenges the idea that the worlds of media and journalism have ever conformed to a 'free marketplace' image. This present volume investigates a handful of the many fringe groups who, denied access to the mainstream, started marketplaces of their own. Journalistic efforts in six groups are explored: Black Americans; utopians and communitarians; feminists; non-English speaking immigrants; populists, anarchists, socialists, communists; and pacifists, non-interventionists, and resisters from World Wars I and II. The result is an impressive study which shows that such groups have a diversity of origins, and a tradition which spans one and a half centuries.
Everyday millions of people interact with the news media and yet most of them are completely unaware of the rules of the game. The results are predictable: a few benefit from the most powerful marketing force on the planet, some suffer serious damage, others don't maximize their opportunities and the majority of folks are left wondering how they ......
The Economics and Politics of Convergence and Concentration in the UK and European Media
This book offers an up-to-date and timely critical overview of the contemporary media environment. The author: - examines the socio-political and cultural implications of media concentration - analyses how policy makers have responded - investigates the commercial and strategic advantages of consolidation - assesses the relationship between media ......
As the son of a celebrated literary icon, John Steinbeck IV grew up in a privileged world peopled by the literati and the intellectual elite. Sadly, it was also a world of alcoholism, bitter divorce, estrangement, and abuse, on the part of both his mother and father. This memoir is about his often painful youth.
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. ......
