Broadcast News Producing goes behind the camera and exposes readers to the process of news production from the creation of story ideas to the presentation on air. From a broad theoretical perspective to a direct 'how to' of putting together a newscast, this book covers news producing for television, radio, and the internet. In addition, the book discusses critical issues facing today's producers, including newsroom leadership, staff management, resource management, newsroom relationships and career planning.
"Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the ......
How does the Internet affect the supply of information-based entertainment and cultural goods? Why do telephone companies have peak and off-peak prices for long-distance calls? Why is broadcasting-but not newspaper publishing-usually regulated and sometimes subsidized? Media Economics: Application of Economics to New and Traditional Media provides ......
U.S. Communication Politics in the Twenty-first Century
Media analyst McChesney (communication, U. of Illinois-Urbana Champaign) deconstructs how the media system works in the US so that citizens can see it isn't so mysterious and be inspired to take a role in reshaping the flawed policies that the system is built on. McChesney argues that the increasing
Understanding When, How, and Why Advertising Works
'Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. ......
This volume demonstrates the relevance of talk and its analysis to understanding the communicative process in television and radio. As the contributors to this book illustrate, the study of talk on radio and television addresses central questions of how institutional authority and power are maintained, how the media construct audiences and how audiences make sense of programme output. In terms of styles of discourse, the book covers the range of broadcast talk, both formal and informal. Theoretically, it draws on ideas from discourse and conversational analysis, pragmatics and critical linguistics, and on the ideas of Goffman, Garfinkel and Habermas.
The Fourth Edition of Bridging Differences: Effective Intergroup Communication builds on the strengths of the previous editions and provides state-of-the-art knowledge about intergroup communication. This new edition brings a strong skills-oriented approach to improving communication effectiveness between people from different groups (e.g., ......
