This introduction to managing events, written by an events professional and lecturer, combines a much-needed real-world industry perspective with essential academic concepts for success in both your studies and career. Each chapter guides you through the important stages of the event process, discusses events of all types and sizes, and introduces ......
Strategies for Destination Development and Management
Local, regional and national governments play an important role in how tourism destinations are developed and managed. But where do politics come in? How do organisations like the United Nations fit into this picture? And how does policy making work at the international level?
A Maximization Approach for Professional and Intercollegiate Teams
Introduction to Sport Management and Business: A Maximization Approach for Professional and Intercollegiate Teams explores the competitive dynamics of sports management with a key focus on how teams prioritize victories, revenues, and stakeholder engagement to achieve excellence. Central to the text are three primary maximization objectives: win ......
Transforming the Adirondack Wilderness in Text and Image
Seneca Ray Stoddard's photographic and literary work paralleled the era of exploration of this region as well as the early years of photography. It was during his lifetime-as a result of the changing perceptions of the wilderness-that the area first attracted artists, tourists, and summer residents. Jeffrey L. Horrell's book explores the nature ......
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
In Invited to Witness, Jennifer Lynn Kelly explores the significance of contemporary solidarity tourism across Occupied Palestine. Examining the relationships among race, colonialism, and movement-building in spaces where tourism and military occupation operate in tandem, Kelly argues that solidarity tourism in Palestine functions as both ......
In Invited to Witness, Jennifer Lynn Kelly explores the significance of contemporary solidarity tourism across Occupied Palestine. Examining the relationships among race, colonialism, and movement-building in spaces where tourism and military occupation operate in tandem, Kelly argues that solidarity tourism in Palestine functions as both ......
An insightful and detailed account of the pandemic and its impact on the global travel industry. In a situation which was (and still is) constantly evolving, the book presents an historical timeline of events, and how these changed the face of consumer travel, possibly forever. Leisure & business travel, airlines, events, and attractions: all are ......
