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9781557532312 Academic Inspection Copy
  • Crafting Customer Value

  • The Art and Science
  • This work shows how companies can avoid commoditization by delivering superior customer value. It provides an account of what a company must do and how to go about doing it in each critical area. It utilizes numerous vignettes and mini-cases drawn from several large and medium-sized companies to illustrate its points and shows the application of ......
  • ISBN-13: 9781557532312 (Hardback)
  • Publisher: PURDUE UNIVERSITY PRESS
    Imprint: PURDUE UNIVERSITY PRESS
  • Price:
    AUD $82.99
  • Stock: 0 in stock
  • Local release date: 29/01/2002
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Consumerism [JFFT]Customer services [KJSU]
9781574411379 Academic Inspection Copy
  • Quest for the Best

  • Who better to know what is "the best" than the man who made Neiman Marcus synonymous with excellence for more than fifty years? The sequel to Minding the Store, Quest for the Best outlines Marcus' philosophy of what constitutes the best in goods and services and how to receive it. Marcus describes how increased labor costs and the disappearance of ......
  • ISBN-13: 9781574411379 (Paperback)
  • Publisher: UNIVERSITY OF NORTH TEXAS PRESS
    Imprint: UNIVERSITY OF NORTH TEXAS PRESS
  • Price:
    AUD $46.99
  • Stock: 0 in stock
  • Local release date: 29/11/2001
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Customer services [KJSU]
9781557532152 Academic Inspection Copy
9781557531827 Academic Inspection Copy
9781557531698 Academic Inspection Copy
9780803949201 Academic Inspection Copy
  • Service Quality

  • New Directions in Theory and Practice
  • In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
  • ISBN-13: 9780803949201 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $233.00
  • Stock: 0 in stock
  • Local release date: 19/11/1993
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Management & management techniques [KJM]Customer services [KJSU]
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