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9781557532152 Academic Inspection Copy
9781557531827 Academic Inspection Copy
9781557531698 Academic Inspection Copy
9780803949201 Academic Inspection Copy
  • Service Quality

  • New Directions in Theory and Practice
  • In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
  • ISBN-13: 9780803949201 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $233.00
  • Stock: 0 in stock
  • Local release date: 19/11/1993
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Management & management techniques [KJM]Customer services [KJSU]
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