The best-selling Environmental Communication and the Public Sphere offers your students a comprehensive introduction to the field of environmental communication.
5 steps to powerful and strategic communications using your organisation's own resources
Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do? Do you want to modernise your operations but do not know how? The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit and competing in todays attention economy.
Fully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No ......
Navigate the evolving world of sport public relations. Now in its fourth edition, Sport Public Relations provides students, educators, and professionals with the foundational knowledge and modern strategies needed to navigate the evolving world of public relations (PR) in sport. The textbook presents essential topics such as media relations, ......
This textbook guides readers through the multifaceted world of public relations (PR), examining its role and evolution in a society that is rapidly changing due to technological advances and cultural shifts. It offers a holistic view of PR by exploring the importance of reputation and relationships, PR's impact on societal norms, its application ......
There is nothing more real than theory. Today's public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, ......
Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry.
The New Rules of Business Leadership Communication
A new lens for understanding how to navigate political and social issues in business leadership communications Corporate leaders are increasingly expected to issue statements on a range of complex and controversial political and social issues as they arise.
