A Resource Guide for Advertisers, Public Relations, Journalism, and NewMedia Professionals in the Viral Age
Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age demonstrates how to produce content that stands out and gains attention in a world oversaturated with media. Section I reviews the main stages of the digital media production process and how to develop ......
Fully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
Before Crisis: The Practice of Effective Risk Communication provides theoretically grounded, data-driven, and research-based recommendations for communicating about risks before they manifest into full-blown crises. Authors Timothy and Deanna Sellnow explore strategies for communicating risk in diverse contexts through theories, best practices, ......
Public Relations: Best Practices and Applications gathers exemplary chapters, readings, excerpts, appendices, and case studies within the discipline to help bridge the gap between students' understanding of public relations and its practical application in the real world. The book is organized into three units. Unit I introduces students to the ......
The Scope, Dynamic, and Future of Military Communications
This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today's military public affairs officer. This book discusses the ......
From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will ......
The Untold Power: Underrepresented Groups in Public Relations fills a glaring void in public relations history by chronicling the practices and scholarship contributed by members of ethnically and racially underrepresented groups.The evolution and advancement of public relations have been recorded and taught as an integral part of the ......
This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok-the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and ......
How to Get, Keep, and Use Attention to Grow Your Business
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a ......
