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9780803957527 Academic Inspection Copy
  • Contemporary Marketing and Consumer Behavior

  • An Anthropological Sourcebook
  • This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
  • ISBN-13: 9780803957527 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $438.00
  • Stock: 0 in stock
  • Local release date: 02/05/1995
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Consumerism [JFFT]Anthropology [JHM]Market research [KJSM]
9780803953079 Academic Inspection Copy
  • Telephone Survey Methods

  • Sampling, Selection, and Supervision
  • What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify appropriate respondents and how to improve on-the-job training of interviewers.
  • ISBN-13: 9780803953079 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $233.00
  • Stock: 0 in stock
  • Local release date: 09/07/1993
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Communication studies [GTC]Social research & statistics [JHBC]Market research [KJSM]
9780803947436 Academic Inspection Copy
  • Postmodern Consumer Research

  • The Study of Consumption as Text
  • The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.
  • ISBN-13: 9780803947436 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $233.00
  • Stock: 0 in stock
  • Local release date: 29/07/1992
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Consumerism [JFFT]Market research [KJSM]
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