Big brands are the gods of today's world, and the algorithm is their gospel. What makes the cult marketing vortex so attractive to otherwise smart people, and how does online manipulation render us victim to the dangerous whims of digital companies, corporations, and conglomerates? Hoodwinked reveals the new world of digital marketing where ......
With a digital media focus, Advertising shows what contemporary media theory means for the practice of advertising across digital platforms. The authors will provide the reader with an understanding of today's media environment and how it ties to the reality of working across promotional media industries. Applicable to both business and media schools, the text ties theory and concepts to a broad conception of practice to go beyond other books that focus on 'creativity' in advertising.
Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger. In today's fast-paced digital world, brand crises are no longer a question of "if" but "when." With the power of social media amplifying every misstep, a poorly ......
How to Create Lasting Relationships in a Digital World
Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.Tomorrow arrived, and all great relationships now begin online - including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital ......
How Global Consumer Culture Shapes Our Perceptions of the Ice Continent
Antarctica is, and has always been, very much "for sale." Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavors. Their ......
Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You'll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how companies can leverage the power of MarTech, advertising ......
Gain invaluable insight into the entire marketing communications process with this contemporary and accessible textbook. You'll explore both traditional principles and digital techniques, from strategic planning and audience targeting to creative execution and media planning and discover how companies can leverage the power of MarTech, advertising ......
An in-depth study of a Woodland period archaeological site that was occupied for over 1,000 yearsThis volume explores how native peoples of the Southeastern United States cooperated to form large and permanent early villages using the site of Crystal River on Florida's Gulf Coast as a case study. Crystal River was once among the most celebrated ......
Advertising & Branding Industry Market Research, Statistics, Trends andLeading Companies
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations, paid search inclusion and artificial intelligence (AI). Analysis includes trends, globalization, ......
