HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.
Big brands are the gods of today's world, and the algorithm is their gospel. What makes the cult marketing vortex so attractive to otherwise smart people, and how does online manipulation render us victim to the dangerous whims of digital companies, corporations, and conglomerates? Hoodwinked reveals the new world of digital marketing where ......
With a digital media focus, Advertising shows what contemporary media theory means for the practice of advertising across digital platforms. The authors will provide the reader with an understanding of today's media environment and how it ties to the reality of working across promotional media industries. Applicable to both business and media schools, the text ties theory and concepts to a broad conception of practice to go beyond other books that focus on 'creativity' in advertising.
America's Weapons of World War II as seen in Homefront Magazines
This work tells the story of the weapons, including planes, tanks, and ships, that America produced during the war to defeat the Axis powers and how they were "sold" to those at home through the many advertisements that appeared in popular magazines. The story behind them, many of them stunning visuals, is a unique aspect of World War II history.
How to Create Lasting Relationships in a Digital World
Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.Tomorrow arrived, and all great relationships now begin online - including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital ......
An in-depth study of a Woodland period archaeological site that was occupied for over 1,000 yearsThis volume explores how native peoples of the Southeastern United States cooperated to form large and permanent early villages using the site of Crystal River on Florida's Gulf Coast as a case study. Crystal River was once among the most celebrated ......
Advertising & Branding Industry Market Research, Statistics, Trends andLeading Companies
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations, paid search inclusion and artificial intelligence (AI). Analysis includes trends, globalization, ......
Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger. In today's fast-paced digital world, brand crises are no longer a question of "if" but "when." With the power of social media amplifying every misstep, a poorly ......
