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9780761912453 Academic Inspection Copy
  • International Advertising

  • Realities and Myths
  • This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.'
  • ISBN-13: 9780761912453 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 01/10/1999
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: International business [KJK]Advertising [KJSA]
9780761915829 Academic Inspection Copy
9780761912439 Academic Inspection Copy
  • How to Use Advertising to Build Strong Brands

  • This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.'
  • ISBN-13: 9780761912439 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 13/07/1999
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]
9780761912392 Academic Inspection Copy
  • The Advertising Business

  • Operations, Creativity, Media Planning, Integrated Communications
  • This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few ......
  • ISBN-13: 9780761912392 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $438.00
  • Stock: 0 in stock
  • Local release date: 10/02/1999
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]Advertising industry [KNTY]
9780814793152 Academic Inspection Copy
  • Selling Words

  • Free Speech in a Commercial Culture
  • Wright (law, Samford U.) attacks the common American notion that the spread of commercialization is a natural manifestation of freedom and the pursuit of well-being. Topics include the constitutional arguments related to commercial free speech law, the influence of so-called controversial ads, the
  • ISBN-13: 9780814793152 (Hardback)
  • Publisher: NEW YORK UNIVERSITY PRESS
    Imprint: NEW YORK UNIVERSITY PRESS
  • Price:
    AUD $193.00
  • Stock: 0 in stock
  • Local release date: 31/08/1997
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Freedom of information & freedom of speech [JPVH2]Advertising [KJSA]USA [1KBB]
9780803972469 Academic Inspection Copy
  • Visual Persuasion

  • The Role of Images in Advertising
  • With Visual Persuasion, Paul Messaris explor es the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to w ords, spoken or written. '
  • ISBN-13: 9780803972469 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $438.00
  • Stock: 0 in stock
  • Local release date: 05/12/1996
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Media studies [JFD]Advertising [KJSA]
9780803954830 Academic Inspection Copy
  • Advertising and Popular Culture

  • Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a critical examination of the role of advertising in our culture today.
  • ISBN-13: 9780803954830 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 23/01/1996
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Media studies [JFD]Advertising [KJSA]
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