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Page 8 of 9 (75 items) << < Prev Next > >>
9780761961970 Academic Inspection Copy
  • Advertising Cultures

  • Gender, Commerce, Creativity
  • The economic and cultural role of the 'creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. The Culture of Advertising presents a case study of the social make-up, informal cultures and subjective identities of these creative ......
  • ISBN-13: 9780761961970 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $433.00
  • Stock: 0 in stock
  • Local release date: 26/05/2003
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Gender studies, gender groups [JFSJ]Advertising [KJSA]
  • The Erotic History of Advertising

  • With illustrations showing many erotic ads that push the boundaries of sexuality and taste of product marketing, this title tracks the history of sex in advertising. It also explores the many factors that make the link between sex and our consumer culture so successful.
  • ISBN-13: 9781591020851 (Paperback)
  • Publisher: GLOBE PEQUOT
    Imprint: PROMETHEUS
  • Price:
    AUD $50.99
  • Stock: 0 in stock
  • Local release date: 01/05/2003
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]Public relations [KJSP]
9780761922445 Academic Inspection Copy
  • The Ultimate Secrets of Advertising

  • This dynamic book covers four primary questions: * does advertising work? * how does advertising work? * how much advertising works? * how can advertising be measured and made accountable? Based on state-of-the-art research, The Ultimate Secrets of Advertising is a thorough study of advertising accountability and the comparison of investment and ......
  • ISBN-13: 9780761922445 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 01/01/2002
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]
9780761912361 Academic Inspection Copy
  • Advertising Organizations and Publications

  • A Resource Guide
  • John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade ......
  • ISBN-13: 9780761912361 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $299.00
  • Stock: 0 in stock
  • Local release date: 08/03/2000
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Media studies [JFD]Advertising [KJSA]
9780761912378 Academic Inspection Copy
  • Advertising Organizations and Publications

  • A Resource Guide
  • John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade ......
  • ISBN-13: 9780761912378 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $130.00
  • Stock: 0 in stock
  • Local release date: 25/02/2000
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]
9780761912453 Academic Inspection Copy
  • International Advertising

  • Realities and Myths
  • This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.'
  • ISBN-13: 9780761912453 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 01/10/1999
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: International business [KJK]Advertising [KJSA]
9780761915829 Academic Inspection Copy
9780761912439 Academic Inspection Copy
  • How to Use Advertising to Build Strong Brands

  • This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.'
  • ISBN-13: 9780761912439 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 13/07/1999
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]
9780761912392 Academic Inspection Copy
  • The Advertising Business

  • Operations, Creativity, Media Planning, Integrated Communications
  • This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few ......
  • ISBN-13: 9780761912392 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $438.00
  • Stock: 0 in stock
  • Local release date: 10/02/1999
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]Advertising industry [KNTY]
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