Graham Clinch graduated with a BA Magna cum laude from Villanova University in 1964 and earned a Masters degree in Psychology from Sydney University in 1974. IBM provided a rounding in Human Resources prior to his leading and directing the HR departments for two multi-national companies.
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: ? Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms ? New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen ? Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor's manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter. Visit: https://study.sagepub.com/brennan6e The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.
Managing the employee life cycle - Hire, Manage, Well Being & Exit
The barrier to start a business is at its lowest but the task to start, build and run one is as difficult as it has ever been. There are legal challenges to be faced within employment law; there’s the cost of hiring and managing employees, whilst trying to avoid and prevent sexual harassment, bullying and terminations - to name just a few.
How Impatient Organisations Build Profitable Brands, Fast.
A practical and inspiring guide to building brands in this modern, fast paced business environment. Leveraging the latest in marketing science, first hand experience and behind the scenes case studies. You will learn the four key foundations for growth: 1. Find your consumers’ most valuable PROBLEM 2. Design a clear SOLUTION that delivers ......
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
Create Customers for LIfe and a Life for Yourself!
If you've ever thought you're the only one who truly
cares about service and you're not sure how to maintain
the motivation, a moment at The Customer Service Zoo may
be just what you need. Feeling uninspired while preparing
his new service strategy, Phil finds himself taking his
daughter to the zoo. There the animal antics set him off
on a ......
Sales in Easy Steps is packed with great tips and advice on selling. It will help you: have a positive and competitive attitude to ensure that you achieve all of the goals that you set yourself or are set for you develop outstanding communications skills learn how to gain valuable information with great questioning techniques plan ......
This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for products and services and their relationships with brands, you'll discover how segmentation and differentiation play a crucial role in marketing management. After delving into market dynamics, customer behaviour, and market communications, you'll explore the three main areas within marketing management: customer portfolio management, product portfolio management, and brand portfolio management. Finally, you'll gain insights into developing marketing/business strategies and plans for success through comprehensive analysis, resource allocation, budgeting, and measuring key performance indicators. Features include case studies to bring theory to life, further reading suggestions to expand your understanding, and a marketing planning template to practice applying your knowledge to a real business scenario. Suitable for undergraduate/bachelor and postgraduate students studying Marketing Management and Strategic Marketing. Fred Selnes is a professor of marketing at BI, Norwegian Business School. Even Lanseng is an associate professor of marketing at BI, Norwegian Business School.
A practical philosophy to revolutionise your business and delight your customers
It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Fully updated, this second edition of Holistic Email Marketing is a reliable source of up-to-date, practical ......
