Are you ready to stop playing small and grow - your mindset, your business and your bank account? If you've spent years quietly smashing it for everyone else while putting your own dreams on the back burner, this is the moment to start doing it for yourself. This book will teach you how to REBEL and earn the freedom, confidence and success ......
Discover the history of the iconic swoosh. This remarkable journey unveils the evolution of a brand that has not only transformed the sports industry but has also shaped popular culture across the globe. Founded in 1964 by Bill Bowerman and Phil Knight as "Blue Ribbon Sports," Nike grew from selling running shoes out of the back of a car ......
A practical philosophy to revolutionise your business and delight your customers
It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Fully updated, this second edition of Holistic Email Marketing is a reliable source of up-to-date, practical ......
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: ? Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms ? New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen ? Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor's manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter. Visit: https://study.sagepub.com/brennan6e The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.
How Impatient Organisations Build Profitable Brands, Fast.
A practical and inspiring guide to building brands in this modern, fast paced business environment. Leveraging the latest in marketing science, first hand experience and behind the scenes case studies. You will learn the four key foundations for growth: 1. Find your consumers’ most valuable PROBLEM 2. Design a clear SOLUTION that delivers ......
Create Customers for LIfe and a Life for Yourself!
If you've ever thought you're the only one who truly
cares about service and you're not sure how to maintain
the motivation, a moment at The Customer Service Zoo may
be just what you need. Feeling uninspired while preparing
his new service strategy, Phil finds himself taking his
daughter to the zoo. There the animal antics set him off
on a ......
Instagram has over 1 billion active users, more than 80% follow a business, 58% more engagement per follower than Facebook... What are you waiting for? You need the essential guide to marketing on Instagram expertly authored by Jenn Herman, Instagram expert, speaker, social media marketing consultant and book author. Jenn's succinct writing and ......
New reality a customers find you online and you can grow your business using evolving technologies and marketing tools that are often FREE. This 6-page laminated guide is loaded with statistics so you know what drives customers to local businesses, and more importantly, how you can do it using the right tools. Suggested uses: o ......
Sales in Easy Steps is packed with great tips and advice on selling. It will help you: have a positive and competitive attitude to ensure that you achieve all of the goals that you set yourself or are set for you develop outstanding communications skills learn how to gain valuable information with great questioning techniques plan ......
