The second edition of Applied Calculus with Business Applications presents a tailored approach to calculus designed for students in business-related fields. The text delves into mathematics' practical applications, emphasizing calculus principles that are most relevant to business students. It intertwines math concepts with real-world business ......
This practical textbook offers a hands-on introduction to big data analytics, helping you to develop the skills required to hit the ground running as a data professional. It complements theoretical foundations with an emphasis on the application of big data analytics, illustrated by real-life examples and datasets. Containing comprehensive coverage of all the key topics in this area, this book uses open-source technologies and examples in Python and Apache Spark. Learning features include: - Ethics by Design encourages you to consider data ethics at every stage. - Industry Insights facilitate a deeper understanding of the link between what you are studying and how it is applied in industry. - Datasets, questions, and exercises giveyou the opportunity to apply your learning. Dr Funmi Obembe is the Head of Technology at the Faculty of Arts, Science and Technology, University of Northampton. Dr Ofer Engel is a Data Scientist at the University of Groningen.
Business Analysts and Data Scientists are in huge demand, as global companies seek to digitally transform themselves and leverage their data resources to realize competitive advantage. This book covers all the fundamentals, from statistics to programming to business applications, to equip you with the solid foundational knowledge needed to progress in business analytics. Assuming no prior knowledge of programming or statistics, this book takes a simple step-by-step approach which makes potentially intimidating topics easy to understand, by keeping Maths to a minimum and including examples of business analytics in practice. Key features: * Introduces programming fundamentals using R and Python * Covers data structures, data management and manipulation and data visualization * Includes interactive coding notebooks so that you can build up your programming skills progressively Suitable as an essential text for undergraduate and postgraduate students studying Business Analytics or as pre-reading for students studying Data Science. Ram Gopal is Pro-Dean and Professor of Information Systems at the University of Warwick. Daniel Philps is an Artificial Intelligence Researcher and Head of Rothko Investment Strategies. Tillman Weyde is Senior Lecturer at City, University of London.
Combining data, analysis and judgement to inform decisions
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: * Analytics in Practice vignettes show how data and analytics have been applied in real organisations * Video interviews with industry professionals bring examples to life * A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
This book provides an introduction to the key concepts in programming, statistics and machine learning needed by business analytics students, assuming no prior knowledge and taking a step-by-step approach to help students build up their confidence.
Emerging data technologies are one of several forces that are changing the world. This textbook shows how technologies such as the Internet of Things, Artificial Intelligence and data analytics are altering business operations and strategy. Following a unique, three-part structure, the book offers: * a macro view of the environmental drivers which are changing organisations * a meso view of how organisations and business functions are responding * a micro view of the skills needed to take advantage of the new opportunities that these technologies bring A wide range of examples featuring well-known companies aid understanding, while practical activities help students to develop the skills they need in business. A downloadable teaching guide and PowerPoints are available for those using the book in their teaching. Managing Emerging Data Technologies: Concepts and Use is essential reading for upper-undergraduate and postgraduate students of courses related to new digital data technologies in business, as well as anyone looking to use these technologies in their organisation. Duncan R. Shaw teaches business strategy and data technology strategy at business schools around the world, including Alliance Manchester Business School in Hong Kong, and Nottingham University Business School in the UK and Malaysia.
Emerging data technologies are one of several forces that are changing the world. This textbook shows how technologies such as the Internet of Things, Artificial Intelligence and data analytics are altering business operations and strategy. Following a unique, three-part structure, the book offers: * a macro view of the environmental drivers which are changing organisations * a meso view of how organisations and business functions are responding * a micro view of the skills needed to take advantage of the new opportunities that these technologies bring A wide range of examples featuring well-known companies aid understanding, while practical activities help students to develop the skills they need in business. A downloadable teaching guide and PowerPoints are available for those using the book in their teaching. Managing Emerging Data Technologies: Concepts and Use is essential reading for upper-undergraduate and postgraduate students of courses related to new digital data technologies in business, as well as anyone looking to use these technologies in their organisation. Duncan R. Shaw teaches business strategy and data technology strategy at business schools around the world, including Alliance Manchester Business School in Hong Kong, and Nottingham University Business School in the UK and Malaysia.
Math that is taught to be used in the working world by focusing on a collection of analysis techniques. Very useful for business, accounting and computer majors and professionals. The essence of course coverage is streamlined in 6 laminated pages to support studies or to use as a reference and refresher beyond schooling. With real world examples, ......
Takes the challenging and makes it understandable. The book contains useful advice on the application of statistics to a variety of contexts and shows how statistics can be used by managers in their work.' - Dr Terri Byers, Assistant Professor, University Of New Brunswick, Canada A book about introductory quantitative analysis, the authors show both how and why quantitative analysis is useful in the context of business and management studies, encouraging readers to not only memorise the content but to apply learning to typical problems. Fully up-to-date with comprehensive coverage of IBM SPSS and Microsoft Excel software, the tailored examples illustrate how the programmes can be used, and include step-by-step figures and tables throughout. A range of 'real world' and fictional examples, including "The Ballad of Eddie the Easily Distracted" and "Esha's Story" help bring the study of statistics alive. A number of in-text boxouts can be found throughout the book aimed at readers at varying levels of study and understanding Back to Basics for those struggling to understand, explain concepts in the most basic way possible - often relating to interesting or humorous examples Above and Beyond for those racing ahead and who want to be introduced to more interesting or advanced concepts that are a little bit outside of what they may need to know Think it over get students to stop, engage and reflect upon the different connections between topics A range of online resources including a set of data files and templates for the reader following in-text examples, downloadable worksheets and instructor materials, answers to in-text exercises and video content compliment the book. An ideal resource for undergraduates taking introductory statistics for business, or for anyone daunted by the prospect of tackling quantitative analysis for the first time.
