This practical textbook offers a hands-on introduction to big data analytics, helping you to develop the skills required to hit the ground running as a data professional. It complements theoretical foundations with an emphasis on the application of big data analytics, illustrated by real-life examples and datasets. Containing comprehensive coverage of all the key topics in this area, this book uses open-source technologies and examples in Python and Apache Spark. Learning features include: - Ethics by Design encourages you to consider data ethics at every stage. - Industry Insights facilitate a deeper understanding of the link between what you are studying and how it is applied in industry. - Datasets, questions, and exercises giveyou the opportunity to apply your learning. Dr Funmi Obembe is the Head of Technology at the Faculty of Arts, Science and Technology, University of Northampton. Dr Ofer Engel is a Data Scientist at the University of Groningen.
Business Analysts and Data Scientists are in huge demand, as global companies seek to digitally transform themselves and leverage their data resources to realize competitive advantage. This book covers all the fundamentals, from statistics to programming to business applications, to equip you with the solid foundational knowledge needed to progress in business analytics. Assuming no prior knowledge of programming or statistics, this book takes a simple step-by-step approach which makes potentially intimidating topics easy to understand, by keeping Maths to a minimum and including examples of business analytics in practice. Key features: * Introduces programming fundamentals using R and Python * Covers data structures, data management and manipulation and data visualization * Includes interactive coding notebooks so that you can build up your programming skills progressively Suitable as an essential text for undergraduate and postgraduate students studying Business Analytics or as pre-reading for students studying Data Science. Ram Gopal is Pro-Dean and Professor of Information Systems at the University of Warwick. Daniel Philps is an Artificial Intelligence Researcher and Head of Rothko Investment Strategies. Tillman Weyde is Senior Lecturer at City, University of London.
Combining data, analysis and judgement to inform decisions
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: * Analytics in Practice vignettes show how data and analytics have been applied in real organisations * Video interviews with industry professionals bring examples to life * A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
This book provides an introduction to the key concepts in programming, statistics and machine learning needed by business analytics students, assuming no prior knowledge and taking a step-by-step approach to help students build up their confidence.
Emerging data technologies are one of several forces that are changing the world. This textbook shows how technologies such as the Internet of Things, Artificial Intelligence and data analytics are altering business operations and strategy. Following a unique, three-part structure, the book offers: * a macro view of the environmental drivers which are changing organisations * a meso view of how organisations and business functions are responding * a micro view of the skills needed to take advantage of the new opportunities that these technologies bring A wide range of examples featuring well-known companies aid understanding, while practical activities help students to develop the skills they need in business. A downloadable teaching guide and PowerPoints are available for those using the book in their teaching. Managing Emerging Data Technologies: Concepts and Use is essential reading for upper-undergraduate and postgraduate students of courses related to new digital data technologies in business, as well as anyone looking to use these technologies in their organisation. Duncan R. Shaw teaches business strategy and data technology strategy at business schools around the world, including Alliance Manchester Business School in Hong Kong, and Nottingham University Business School in the UK and Malaysia.
Emerging data technologies are one of several forces that are changing the world. This textbook shows how technologies such as the Internet of Things, Artificial Intelligence and data analytics are altering business operations and strategy. Following a unique, three-part structure, the book offers: * a macro view of the environmental drivers which are changing organisations * a meso view of how organisations and business functions are responding * a micro view of the skills needed to take advantage of the new opportunities that these technologies bring A wide range of examples featuring well-known companies aid understanding, while practical activities help students to develop the skills they need in business. A downloadable teaching guide and PowerPoints are available for those using the book in their teaching. Managing Emerging Data Technologies: Concepts and Use is essential reading for upper-undergraduate and postgraduate students of courses related to new digital data technologies in business, as well as anyone looking to use these technologies in their organisation. Duncan R. Shaw teaches business strategy and data technology strategy at business schools around the world, including Alliance Manchester Business School in Hong Kong, and Nottingham University Business School in the UK and Malaysia.
Unlike other texts that overwhelm students with technical information and jargon, this revised Fifth Edition offers a balanced approach to dealing with HR issues and IT/IS issues by drawing from experts in both areas. It includes the latest research and developments in the areas of information security, privacy, cloud computing, social media, and HR analytics. Numerous examples, best practices, discussion questions, and case studies make this book the most student-friendly and current text on the market.
Math that is taught to be used in the working world by focusing on a collection of analysis techniques. Very useful for business, accounting and computer majors and professionals. The essence of course coverage is streamlined in 6 laminated pages to support studies or to use as a reference and refresher beyond schooling. With real world examples, ......
A Novel about IT, DevOps, and Helping Your Business Win
Five years after this sleeper hit took on the world of IT and flipped it on its head, the 3rd edition of The Phoenix Project continues to guide IT in the DevOps revolution.
