An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria's Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina OEberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
Supply Chain Management: Securing a Superior Global Edge takes an integrated approach to managing supply chains by addressing the critically important areas of globalization, sustainability, and ethics within every chapter. Authors Ray Venkataraman and Ozgun Demirag use a wide variety of real-world cases and examples from the manufacturing and service sectors to illustrate innovative supply chain strategies and technologies. With a focus on decision-making and problem-solving, Supply Chain Management provides students with tools they need to succeed in today's fiercely competitive, interconnected global economy. Key Features: Includes coverage of COVID-19, big data, technology tools, and other current topics influencing supply chains In-text examples and solved problems walk students step-by-step through each calculation Case Studies and SCM Profiles provide real-world insights into cutting-edge supply chain practices Practice Problems give students opportunity to apply what they've learned
Providing students with a comprehensive introduction to the field and equipping them with the tools necessary to thrive in today's evolving global business environment, Operations Management focuses on critical thinking and problem solving. Authors Ray R. Venkataraman and Jeffrey K. Pinto address sustainability in each chapter, showing that sustainable operations and supply chain practices are not only attainable, but are critical and often profitable practices for organizations to undertake. The new second edition includes more recent real-world examples of operations and supply chain issues, as well as new and updated cases.
Best Practices, Tools, and Applications for Improved Performance
Global competition and stakeholder demands are causing business leaders to seek greater value from their supply chains, and practitioners who think and act more like financial managers. Designed for self-learning, training, and course instruction, this book shows how to apply financial concepts, tools, and techniques to the primary activities of ......
The Handbook is the first substantive, multidisciplinary academic work to make coherent analysis of supply systems from the perspective of purchasing and supply, operations management, logistics, supply chain management, service management, industrial or relationship marketing, and inter-organisation networks. Selected by a team of leading international scholars, chapters examine key issues in the context of globalization and the move towards co-operative interorganisation network working. Expert contributors examine supply at different systems levels and differentiate between supply policy, strategy, management and operations. Organised into themed parts, the insightful introduction provides the framework for the Handbook that is divided into themed parts; it positions empirical research in the current academic context and highlights possible directions for future exploration. The Handbook will be the touchstone of any researcher interested in broadening and deepening their understanding of supply systems.
Including the most recent concepts and theoretical advances to emerge from the field of logistics and supply chain management, this text informs and assists its readers with the aid of case studies and accompanying questions, diagrams, photos and an accompanying website.
Including the most recent concepts and theoretical advances to emerge from the field of logistics and supply chain management, this text informs and assists its readers with the aid of case studies and accompanying questions, diagrams, photos and an accompanying website.
Presenting a comprehensive model of supply chain management, experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business ......
