A cascade of recent reports has described unprecedented growth in every category measured-population, employment, new business starts, manufacturing indices, traffic counts, in-migration, school attendance, and airport enplanements-highlighting the dynamism of the two "anchor cities" of Central Texas: Austin and San Antonio. In The Austin-San ......
Written specifically for information systems (IS) and computing students, this accessible textbook includes everything you need to know about executing a research project. It is packed with practical advice and actionable suggestions, makes sense of underlying philosophies and introduces key quantitative and qualitative research methods.
Written specifically for information systems (IS) and computing students, this accessible textbook includes everything you need to know about executing a research project. It is packed with practical advice and actionable suggestions, makes sense of underlying philosophies and introduces key quantitative and qualitative research methods. The ......
This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research ......
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use ......
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use ......
Celebrating Design Thinking and Experiential Learning
Uncertainty has an upside. In Think by Design (TBD), you'll practice a hands-on approach to combine design thinking and experiential learning in business education. Our world's biggest challenges put pressure on everyone. These challenges require us to blend how we act with how we think. Through combined action and reflection, we learn to use ......
Integrating innovation successfully is a common challenge for businesses, but one that many struggle to overcome. This book provides not only an understanding of why this happens but also actionable steps to overcome it. Offering practical solutions and a fresh perspective, the book illustrates the correlation between innovation and business ......
A key step for researchers wanting to produce interesting and influential theory development is formulating innovative research questions. In this text, Alvesson and Sandberg have developed a problematization methodology for identifying and challenging the assumptions underlying existing knowledge, and for generating research questions that can lead to more impactful theories. The second edition of this popular text has been fully updated, with more illustrative examples and insights from a diverse range of recent studies which explore methods for conducting more innovative research. This book is essential reading for students and researchers looking to formulate interesting research questions and conduct more engaging and original research. Mats Alvesson is Professor of Business Administration at the University of Bath, and also affiliated with Lund University, Stockholm School of Economics and Bayes Business School, City, University of London. Joergen Sandberg is Professor in the University of Queensland (UQ) Business School and Honorary Professor at Warwick Business School.
