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Management decision making [KJMD]
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9780803927575 Academic Inspection Copy
  • Analyzing Decision Making

  • Metric Conjoint Analysis
  • This volume introduces the theory, method, and applications of one type of conjoint analysis technique -- techniques which are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods, and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning and other disciplines, all of which relate to forecasting the decision-making behaviour of individuals.
  • ISBN-13: 9780803927575 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $103.00
  • Stock: 0 in stock
  • Local release date: 01/03/1988
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Management decision making [KJMD]
9781557531964 Academic Inspection Copy
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