Analysis and Skills in a High Tech Business Environment
Strategic Management: Analysis and Skills in a High Tech Business Environment, now in its third edition, prepares students to analyze and develop strategies within the contemporary tech-influenced business landscape. The text delves into the methodologies of strategic management, emphasizing the importance of a keen external and internal analysis, ......
Converging Community, Consciousness, and Consumption
This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches. Success factors of the proximity marketing in the context of customer-centric companies ......
Whether you are a Project Manager just starting your career or a seasoned expert trying to introduce more collaboration into your organization, this book is for you! This practical guide is full of collaboration templates and techniques for every type of project at any stage. It will give you ways to reduce the chaos of a startup and improve ......
Competent Strategic Thinking is Rare and Valuable.How to Think Strategically is the ideal primer for those who want to develop their business acumen and make strategic impact. This book will help you understand what it means to "be strategic" and how to craft strategy that is effective, clever, and powerful. It provides numerous real-world ......
Do you derail yourself or do you propel yourself toward success? Your decisions lead to your destiny. You can make good decisions or bad decisions. These decisions are very often based on your mindset. Recognizing the power of your mindset is essential to reaching your destiny. Your mindset includes your goals, values, beliefs, and mode of work. ......
Combining data, analysis and judgement to inform decisions
This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: * Analytics in Practice vignettes show how data and analytics have been applied in real organisations * Video interviews with industry professionals bring examples to life * A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.
Managing a servitization strategy is a tough managerial challenge due to the delicate and high business implications. What do you need to know to achieve the outcomes the company wants? A reliable, practical, and effective instrument and a relevant dynamic managerial capability for motivation and adoption decision. This is the value proposition of ......
Despite how much is written about strategy, and money spent on it, reports of chronic failures persist. Two causes dominate. Strategy is still not fully defined and strategy practice is still largely based on a planned view of the world. Change and innovation, however, are not wholly planned but emerge from the myriad interactions of the players ......
This book is for pathfinders- product, services, business, and nonprofit managers searching for ways to reach beyond the artificial barriers that constrain innovation and make "work" harder. Inspired by real life trailblazers and their own experiences, the authors decode the secrets of achieving breakthrough success at both organizational and ......
