Design leadership at scale requires leaders who design the design function, establish a thriving environment for the creative team, and shape the design organization to drive progress, advance innovation, and enhance meaningful customer experiences. To examine the foundations of successful design leadership, the authors performed extensive ......
Strategy as Leadership is about making sense of predictable but drastic changes that can alter the relationship between businesses and their competition, posing substantial leadership challenges to senior management teams. Roberto S. Vassolo and Natalia Weisz provide a framework to address and respond to these critical changes by identifying them, ......
A Modern Approach to Organizational Change and Leadership using BlendedQuality Management
Enterprise Excellence: A Modern Approach to Organizational Change and Leadership using Blended Quality Management prepares students to utilize strategic thinking and Lean Six Sigma (LSS) practices and techniques to improve operations and reduce inefficiencies. Using Six Sigma's DMAIC-define, measure, analyze, improve, control-process, students ......
Project Management and Platforms in Media-Based Entertainment
Entertainment Operations: Project Management and Platforms in Media-Based Entertainment helps students learn how to apply management theories to media-oriented industries, including film, music, and video games, among others. The book is divided into three units. Unit I provides students with a brief history of projects in media-based ......
Whether you are preparing for a management consultancy career or only want to acquire widely applicable consultancy skills, you will need a clear and concise introduction to this area. This fully updated second edition text provides you with a practical, step-by-step guide to learn the proven successful methods and techniques of the world's leading management consultancy firms. Detailed descriptions and real-life illustrations enable you to develop consultancy skills for structured problem-solving, critical thinking, collaboration and communication. Additionally, this text provides rich insights into the latest developments in the consultancy industry and their firms. It includes alumnus of a top management consultancy firm and is essential reading for aspiring consultants as well as anyone dealing with consultants in their career.
Cross-Cultural Management: An Introduction offers students a hands-on approach to cross-cultural management that they can apply to a wide variety of organizational contexts. Rather than focusing on specific countries, authors David C. Thomas and Kerr Inkson highlight the interactions of people from different cultures in organizational settings to provide students with practical applications of concepts in international management. Real-world examples and case studies help students understand and integrate differences between attitudes, values, beliefs, and assumptions so that they can thrive as managers.
This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become ......
A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success-regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and ......
Conceived by Chris Grey, SAGE's 'A Very Short, Fairly Interesting and Reasonably Cheap' series shies away from the sterility of conventional textbooks, offering students an informal and accessible overview of the field which challenges the traditional literature. A bestseller from the series, this new edition of A Very Short, Fairly Interesting and Reasonably Cheap Book about Management by internationally renowned academic Ann L. Cunliffe has been updated to reflect current research. With inclusion of more international examples and coverage of ethical management, new ways of working and recent successes and failures in leadership in relation to the Covid pandemic, this book will stretch, surprise and reward business and management students at undergraduate, postgraduate and MBA levels.
