Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing ......
An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.
Adventures in Business from the Cold War to the War on Terrorism
The Wild, Wild East recounts the adventures of late-onset Texan and international businessman Tom Meurer over a span of 55 years, from the Cold War to the War on Terrorism. As a freshly commissioned Air Force lieutenant, Tom experienced a build-up to war. But it was only after billionaire H. Ross Perot wooed him into the seemingly starchy world of ......
This timely textbook is contemporary and comprehensive in its coverage of Cross-Cultural Management, and unique in its approach which fosters a multi-paradigmatic mindset among readers; embraces problem-based and experiential learning; and acknowledges the many diverse identities of cross-cultural managers. Part I provides an overview on how Cross-Cultural Management emerged and why it is unique, and Part II integrates the functionalist, interpretive and critical perspectives underpinning it. Part III transfers this learning to areas of application, including international business, organizations, technology and social media, and Part IV focuses on key skillsets such as developing your managerial competencies and designing your own research. Each chapter is brought to life via an opening case study, and readers are invited to complete a variety of activities throughout chapters. Afterwards, the opening case is revisited, and a closing activity introduces the next area of learning. This textbook is essential reading for higher education students, educators and researchers alike, and will also be of interest to business and management practitioners. It can be used as a central text for university and college courses on and related to Cross-Cultural Management, International Business and general intercultural competencies. Jasmin Mahadevan is a Professor of International and Cross-Cultural Management at Pforzheim University, Germany.
This timely textbook is contemporary and comprehensive in its coverage of Cross-Cultural Management, and unique in its approach which fosters a multi-paradigmatic mindset among readers; embraces problem-based and experiential learning; and acknowledges the many diverse identities of cross-cultural managers. Part I provides an overview on how Cross-Cultural Management emerged and why it is unique, and Part II integrates the functionalist, interpretive and critical perspectives underpinning it. Part III transfers this learning to areas of application, including international business, organizations, technology and social media, and Part IV focuses on key skillsets such as developing your managerial competencies and designing your own research. Each chapter is brought to life via an opening case study, and readers are invited to complete a variety of activities throughout chapters. Afterwards, the opening case is revisited, and a closing activity introduces the next area of learning. This textbook is essential reading for higher education students, educators and researchers alike, and will also be of interest to business and management practitioners. It can be used as a central text for university and college courses on and related to Cross-Cultural Management, International Business and general intercultural competencies. Jasmin Mahadevan is a Professor of International and Cross-Cultural Management at Pforzheim University, Germany.
Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: * CRM foundations * planning and implementation * managing stakeholder relationships * improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners.
Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: * CRM foundations * planning and implementation * managing stakeholder relationships * improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners.
How Multinational Corporations Undermine American Prosperity
This book is not an academic treatise. It is a concise story that tells what America's multinationals did to the U.S. economy and how they did it. It is an applied and actionable book which includes many suggested solutions that function as steps the reader can take in their company. This book is based on a promise made by multinationals in 2018 ......
Written by leading experts in the field, this bestselling textbook has guided over 25,000 students across 130 countries through their International Human Resource Management studies. Retaining its critical edge, academic rigour and breadth of coverage, the sixth edition has been thoroughly updated to include cutting-edge content on the Covid-19 pandemic, digitalization and artificial intelligence (AI), as well as a broad range of new case studies and practical examples from organizations around the globe. Suitable for upper-level undergraduate and postgraduate students of International Human Resource Management. Lecturers can visit the companion website to access a range of online resources designed to support teaching, including a teaching guide, PowerPoints, videos with critical thinking questions and answers, and selected content from the SAGE Business Cases platform. B. Sebastian Reiche is Professor of People Management at IESE Business School in Barcelona. Anne-Wil Harzing is Professor of International Management at Middlesex University, London, Visiting Professor at Tilburg University, and Fellow of the Academy of International Business. Helene Tenzer is Assistant Professor of International Management at LMU Munich School of Management.
