Unlock the secrets of German business success with this essential guide for global executives and aspiring international business leaders.Andra Riemhofer, a renowned business development consultant and lecturer, delivers a powerful roadmap for navigating the intricacies of German business culture. In this groundbreaking book, you'll discover: ......
Integrative Workbook of Exercises and Case Studies
Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies facilitates a uniquely experiential learning experience for students of international business, strategic management, and global marketing. It provides students with an integrative approach that combines theory with practical exercises and case studies, ......
Stressing the interrelatedness and complexity of the global economy, Multinational Financial Management helps students understand the international financial environment and its various implications. Over the course of 15 chapters, students become familiar with foundational concepts in international finance. The third edition features seven new ......
Do you want the most up-to-date knowledge on the Chinese market all in one place? Now you can have it-in a set of 3 must-reads. This three-title collection is a must-have for Western entrepreneurs and SMEs doing business in or with China. The books are packed with practical advice, applicable decision-making processes and strategy options. The ......
Economics is an examination-focused coursebook designed to support students in their understanding of the Cambridge International AS & A Level Economics (9708) topics. It provides in-depth coverage of the latest 2023-2025 syllabus and features insights and tips that can help students advance through their studies and examinations with confidence.
Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing ......
An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.
Adventures in Business from the Cold War to the War on Terrorism
The Wild, Wild East recounts the adventures of late-onset Texan and international businessman Tom Meurer over a span of 55 years, from the Cold War to the War on Terrorism. As a freshly commissioned Air Force lieutenant, Tom experienced a build-up to war. But it was only after billionaire H. Ross Perot wooed him into the seemingly starchy world of ......
