Global Strategy is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. It equips future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global ......
Mastering Strategic Challenges in the 21st Century
Discover a fresh take on International Business with this textbook, which focuses on the key trends of sustainability and digitalisation in today's global business environment. With a balanced approach of theory, practice and research, the authors discuss different types of organizations (distinguishing between MNEs, SMEs and start-ups) and ......
Mastering Strategic Challenges in the 21st Century
Discover a fresh take on International Business with this textbook, which focuses on the key trends of sustainability and digitalisation in today's global business environment. With a balanced approach of theory, practice and research, the authors discuss different types of organizations (distinguishing between MNEs, SMEs and start-ups) and ......
Unlock the secrets of German business success with this essential guide for global executives and aspiring international business leaders.Andra Riemhofer, a renowned business development consultant and lecturer, delivers a powerful roadmap for navigating the intricacies of German business culture. In this groundbreaking book, you'll discover: ......
Integrative Workbook of Exercises and Case Studies
Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies facilitates a uniquely experiential learning experience for students of international business, strategic management, and global marketing. It provides students with an integrative approach that combines theory with practical exercises and case studies, ......
Stressing the interrelatedness and complexity of the global economy, Multinational Financial Management helps students understand the international financial environment and its various implications. Over the course of 15 chapters, students become familiar with foundational concepts in international finance. The third edition features seven new ......
Do you want the most up-to-date knowledge on the Chinese market all in one place? Now you can have it-in a set of 3 must-reads. This three-title collection is a must-have for Western entrepreneurs and SMEs doing business in or with China. The books are packed with practical advice, applicable decision-making processes and strategy options. The ......
Economics is an examination-focused coursebook designed to support students in their understanding of the Cambridge International AS & A Level Economics (9708) topics. It provides in-depth coverage of the latest 2023-2025 syllabus and features insights and tips that can help students advance through their studies and examinations with confidence.