Intercultural Communication and International Business
Communicating Globally: Intercultural Communication and International Business provides students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success. This text integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Intended as supplemental reading in courses on communication, culture, and globalism, this book provides an innovative perspective on cosmopolitan communication, global leadership, cultural synergy, and the dynamic processes affecting international business. The book discusses the implications of these approaches and the new competencies needed for conducting international business and entering the world marketplace. It examines intercultural transitions and cross-cultural relationships as well as how virtual groups or teams and constant change influence multinational organizations. The book further provides insights into doing business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends. Also included is a regional resource guide that establishes a sensible foundation for readers to continue their own cross-cultural or international business research, personally transforming their understanding into individually instructive significance.
International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical approach to international public relations theory and practice. The book presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political, and cultural climates. Going beyond the Western, democratic, corporate perspective, the book critically examines the global diversity of public relations practice in such areas as travel and tourism, sports and international goodwill, non-profits, trade associations, and government national-building and branding efforts. The book questions existing public relations theory by illustrating how public relations is often practiced in countries significantly different from those in the West. International Public Relations: Negotiating Cutlure, Identity, and Power provides a theoretical and practical foundation for public relations researchers and scholars that accounts for cultural differences and the challenges of public relations practice in an era of increasing global interdependence and interconnectedness.
Students can access the companion website which includes additional material in support of each chapter of the book by clicking on the 'companion website' logo above.
Students can access the companion website which includes additional material in support of each chapter of the book by clicking on the 'companion website' logo above.
Examining the relationship of cross-cultural differences to ethical behaviour, this book helps readers understand the subtleties and nuances of ethical management practices across nations. This innovative work uses short vignettes to illustrate each of its points, while comparing and analyzing the primary influences on ethical behaviour such as parenting, education, law, organizational cultures and human resource management. Special features of the book include: an extensive review and summary of relevant research literature; extensive coverage of a variety of nationalities and cultures; and a direct comparison between Japan and the United States. Each chapter begins with several short cases and ends with discussion questions. The book concludes by analyzing the degree to which ethical systems of different nations may converge or diverge in coming years.
This remarkable study of the British East India Company offers great insight into the formation of the Company, its impact on both England and India, and the social forces that shaped its development. With great detail and rich documentation, Ramkrishna Mukherjee examines a period of 258 years, beginning immediately before the Company's birth and ......
European Business and Marketing is published at the beginning of the new millennium and incorporates much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union (EU) and the development of global companies with a European base. The text has been researched and written especially for students on ......
European Business and Marketing is published at the beginning of the new millennium and incorporates much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union (EU) and the development of global companies with a European base. The text has been researched and written especially for students on ......
