Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today's global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more 'green' living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.
In recent times the academic world has focused increasing attention on the challenges of corporate sustainability. While the concept of corporate sustainability originated in the context of environmental impact and natural resources, in recent years the concept has been broadened to include various social concerns ranging from animal welfare, human rights and labor conditions, to issues of inequality and social justice. There is now a large literature that provides many insights into the factors driving firms to become more sustainable, the key steps they take to do so, and the impacts of these actions. This interdisciplinary 4-volume major work brings together the most significant papers from the body of literature on corporate sustainability, drawing from a wide range of research journals. The introductory chapter written by the major work's editors explores the highlights of the literature therein and identifies directions for future research. Volume 1: Concepts Volume 2: Drivers Volume 3: Strategy Volume 4: Consequences
By weaving together the insights of anthropology, political ecology, disaster studies, and science and technology studies, this book explores questions of theoretical and practical import for understanding the politics of risk and the ironies of technological disaster response in a time when IBM's stated mission is to build a Smarter Planet.
By weaving together the insights of anthropology, political ecology, disaster studies, and science and technology studies, this book explores questions of theoretical and practical import for understanding the politics of risk and the ironies of technological disaster response in a time when IBM's stated mission is to build a Smarter Planet.
As awareness of global environmental problems spreads, the natural environment has become an area of high strategic significance for organizational managers and other policy makers. Since scholars turned their attention to the natural environment in the early 1990s, research on corporate environmentalism and organizational greening has become a vibrant field. This major work shows both the variety of rigorous methods being employed in this area as well as the limitations in current research and the need to develop more innovative methods. Providing a general framework for thinking about corporate environmentalism and the greening of organizations, this collection serves as a foundational resource for those interested in developing new theories, including researchers and students, as well as environmental policy experts in business and government around the world.
In ten essays, this book addresses a broad range of issues related to the interplay of sustainability and technology. How do population growth and technology relate to sustainable development? Can globalization be reconciled with sustainable development? Is sustainability a subjective or an objective concept? And how can we find a balance ......
Businesses increasingly recognize their capacity to help solve global environmental and social challenges, and the most innovate understand the business case for addressing such issues as climate change, water scarcity, pollution, poverty, hunger, and inequality. Via 150 signed entries, Green Business: An A-to-Z Guide provides an overview of key principles, approaches, strategies, and tools that businesses have used to reduce environmental impacts and contribute to sustainability. Entries reflect the expertise of scholars and practitioners from varied fields and provide references to other entries as well as citations for further reading. Together, they provide an understanding of green business practices that will be valuable for managers, policymakers, students, scholars, and citizens interested in the complex relationship between businesses and the environment. Vivid photos, searchable hyperlinks, numerous cross references, an extensive resource guide, and a clear, accessible writing style make the Green Society volumes ideal for classroom use.
