Sustainability offers a vision for business and society that benefits Earth. Yet sustainability is often taught in abstract and disconnected ways. With the Yellowstone River Valley of Montana as its setting, this book introduces readers to sustainability issues, theory, and science. It addresses business profitability, physical environment ......
Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today's global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more 'green' living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.
Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today's global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more 'green' living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.
Companies are increasingly facing intense pressures to address stakeholder demands from every direction: consumers want socially responsible products; employees want meaningful work; investors now screen on environmental, social, and governance criteria; "clicktivists" create social media storms over company missteps. CEOs now realize that their ......
In recent times the academic world has focused increasing attention on the challenges of corporate sustainability. While the concept of corporate sustainability originated in the context of environmental impact and natural resources, in recent years the concept has been broadened to include various social concerns ranging from animal welfare, human rights and labor conditions, to issues of inequality and social justice. There is now a large literature that provides many insights into the factors driving firms to become more sustainable, the key steps they take to do so, and the impacts of these actions. This interdisciplinary 4-volume major work brings together the most significant papers from the body of literature on corporate sustainability, drawing from a wide range of research journals. The introductory chapter written by the major work's editors explores the highlights of the literature therein and identifies directions for future research. Volume 1: Concepts Volume 2: Drivers Volume 3: Strategy Volume 4: Consequences
By weaving together the insights of anthropology, political ecology, disaster studies, and science and technology studies, this book explores questions of theoretical and practical import for understanding the politics of risk and the ironies of technological disaster response in a time when IBM's stated mission is to build a Smarter Planet.
By weaving together the insights of anthropology, political ecology, disaster studies, and science and technology studies, this book explores questions of theoretical and practical import for understanding the politics of risk and the ironies of technological disaster response in a time when IBM's stated mission is to build a Smarter Planet.
As awareness of global environmental problems spreads, the natural environment has become an area of high strategic significance for organizational managers and other policy makers. Since scholars turned their attention to the natural environment in the early 1990s, research on corporate environmentalism and organizational greening has become a vibrant field. This major work shows both the variety of rigorous methods being employed in this area as well as the limitations in current research and the need to develop more innovative methods. Providing a general framework for thinking about corporate environmentalism and the greening of organizations, this collection serves as a foundational resource for those interested in developing new theories, including researchers and students, as well as environmental policy experts in business and government around the world.
In ten essays, this book addresses a broad range of issues related to the interplay of sustainability and technology. How do population growth and technology relate to sustainable development? Can globalization be reconciled with sustainable development? Is sustainability a subjective or an objective concept? And how can we find a balance ......
