HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.
The 7 secrets to becoming fearless, stress free and unshakable in business and in life
Is it possible to be spiritual, happy, fulfilled and wealthy – all at the same time? Entrepreneur Pauline Nguyen has achieved this in The Way of the Spiritual Entrepreneur, which will transform your life from existence and struggle to peace, harmony, fulfilment and happiness, without sacrificing your business, your relationships or your health.
This text uses in-depth data from a range of different countries to provide a framework for understanding international business dynamics. The authors and their collaborators extend Porter's theory of industry-based global competition to explore competition between firms at three levels: the structural (industry/economy); the regional (diversity ......
A complex fabric of new theoretical framewor ks, models, organizational forms, and interdisciplinary meth ods addresses hypercompetitive environments in a radically n ew way, and reveal what is necessary for survival in these c haotic times. '
A General Theory of Competition develops a ground-breaking new theory of competition - `resource-advantage theory'. Recent thinking on competition has assumed the premises, structure and implications of the theory of perfect competition. In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to ......
A complex fabric of new theoretical framewor ks, models, organizational forms, and interdisciplinary meth ods addresses hypercompetitive environments in a radically n ew way, and reveal what is necessary for survival in these c haotic times. '
Why Eco-efficiency Reinforces Competitiveness - A Study of 44 Nations
Our dominant culture continues to celebrate blind economic expansion despite its heavy toll on people and nature all over the globe. In fact, our national income accounts (such as the GDP) and our policies ignore that much of today's economic income stems from liquidating our social and natural assets. While living on the planet's capital, rather ......
Global Competition in the Watch Industry, 1795-2000
This volume examines both the strategies adopted by specific firms and the interplay of such carrying influences as technological change, cyclical economic downturns, war and national trade policies.
This text uses in-depth data from a range of different countries to provide a framework for understanding international business dynamics. The authors and their collaborators extend Porter's theory of industry-based global competition to explore competition between firms at three levels: the structural (industry/economy); the regional (diversity ......
