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9780761948742 Academic Inspection Copy
9781557532398 Academic Inspection Copy
9780761923572 Academic Inspection Copy
  • Optimal Database Marketing

  • Strategy, Development, and Data Mining
  • 'This book is accessible and highly readable, with an uncomplicated writing style! in short this is a book that unravels the mysteries of a vital but "back room" activity' - International Journal of Market Research 'This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters ......
  • ISBN-13: 9780761923572 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $533.00
  • Stock: 0 in stock
  • Local release date: 26/03/2002
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: E-commerce: business aspects [KJE]Sales & marketing [KJS]
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