Bring the customers you need to your business by expanding your reach to the right people and market using targeted tools and messages to increase business using this essential guide. This expertly written, concise reference will help you develop a marketing plan, create the right messages for the right media platform, use the platform to reach ......
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a ......
This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok-the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and ......
How to Get, Keep, and Use Attention to Grow Your Business
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a ......
The Role of Social Media Influencer Marketing in Building Brands
Social media influencers rule the world! Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture and brands are eager to work with them to build ......
Starting up a business is one of the most interesting journeys you can take up in your life; it's your 'only shot' and a 'big risk'. It can be stressful, chaotic and filled with many sleepless nights, but the payout is always worth it if you do your job right. In this book, we lead you through every single step in building a start-up. The book ......
Every day, over 4 billion videos are watched on YouTube, making it second only to Facebook for social media marketing and an essential tool for your business. Your YouTube audience spans nearly every age group, every country and every important demographic. This 6 page laminated guide will show you how to reach them through creating a channel, ......
Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into ......
This groundbreaking collection of essays assesses how cyber security affects our lives, businesses, and safety. The contributors-all leaders in their fields-have produced approach cyber security from multiple innovative angles. Business professor Matthew Cadbury takes a long view, studying earlier intelligence failures in the field of conventional ......
