A Scientific Approach to Brand Protection Analysis
The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous. With two-thirds of the global population online, brand protection is no longer just an option for corporations.Patterns in Brand Monitoring considers the ways in which a scientific approach can be ......
Unlock the mindset of high performers in this powerful collection of real-life business success stories. Voices of Victory brings together industry disruptors, bestselling authors, executive coaches, and wealth strategists who share how they overcame adversity and achieved lasting success.
Unlock Brilliant Strategies with AI-Enhanced MarketingDiscover the future of marketing with our comprehensive guide that introduces the MVOSSTE framework. Augmented by cutting-edge generative AI, this book offers a clear roadmap from mis-sion to execution, empowering you to craft innovative and effective marketing strategies. Perfect for marketers ......
Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.To succeed in leveraging AI, organizations must look ......
Prepare yourself for an immersive journey into the digital landscape of customer feedback mastery with The Good, The Bad, and The Emoji: Mastering the Art of Review Data.Authored by online review entrepreneurs Menno Beker and Hans Keukenschrijver, alongside hospitality expert Dr. Wouter Hensens, this groundbreaking book reveals the secrets to ......
Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience. The author provides an instructional step-by-step approach, with practical ......
IT for Business: A Student's Guide to the Technology of Business provides readers with a comprehensive understanding of the role and application of information technology in the business world. Each chapter in the book focuses on a different aspect of IT as it relates to business. The opening chapter sets the stage by discussing the importance of ......
IT for Business: A Student's Guide to the Technology of Business provides readers with a comprehensive understanding of the role and application of information technology in the business world. Each chapter in the book focuses on a different aspect of IT as it relates to business. The opening chapter sets the stage by discussing the importance of ......
Integrated Marketing in a Modern World provides readers with a clear understanding of the role and importance of integrated marketing communication in the development of comprehensive marketing plans for organizations. It also addresses the role and objective of each integrated marketing plan element, emphasizing how each element has a critical ......
