Building Capabilities for Global Competition and Local Innovation
Sub-Saharan Africa (SSA) must act to prepare its large youth population for the digital age. This report advocates a dual-track strategy: ensuring universal digital literacy while also accelerating advanced digital skills development through coordinated action from governments, educational institutions, industry, and development organizations.
The Digital Progress and Trends Report presents latest progress on digitalization from both the supply and demand sides, with a focus on developing countries. It also highlights the emergence of digital public infrastructure, benefits and risks brought by artificial intelligence, and regulatory trends and implications for developing countries.
Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets. Case studies are discussed in each chapter to ......
Key Findings: A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the E-Commerce & Internet Business Industry. Gain vital insights that can help shape strategy for business development, product development and investments. Key Features: Business trends ......
A Scientific Approach to Brand Protection Analysis
The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous. With two-thirds of the global population online, brand protection is no longer just an option for corporations.Patterns in Brand Monitoring considers the ways in which a scientific approach can be ......
Step into the future of business with this essential guide to the digital economy, where network effects and data-driven strategies are rewriting the rules of success for industry leaders.This textbook comprehensively explores network economics, focusing on digital platforms and ecosystems. It delves into the fundamental principles of network ......
This book demonstrates how brands use AI to entice customers and discusses the use of AI as a competitive advantage for marketers.Did you know that investors at Wall Street wait for the Groundhog Day's forecast to make their financial decisions? Did you know that your favorite influencer is not a real person? Did you know that your smartphone ......
Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.To succeed in leveraging AI, organizations must look ......
Unlock Brilliant Strategies with AI-Enhanced MarketingDiscover the future of marketing with our comprehensive guide that introduces the MVOSSTE framework. Augmented by cutting-edge generative AI, this book offers a clear roadmap from mis-sion to execution, empowering you to craft innovative and effective marketing strategies. Perfect for marketers ......
