How bots, agents and autonomous buyers are changing everything
In Machine Customers: The Evolution Has Begun, CX Evolutionist, Katja Forbes, reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future.
Un Manuel Pour Les Entreprises Qui Construisent Des Chaines D'approvisionnement Durables (troisieme edition)
Ce manuel montre aux entreprises agroalimentaires comment developper des chaines d'approvisionnement plus durables, resilientes et productives et met en exergue l'impact substantiel de cette demarche sur le developpement.
How Zoom, HubSpot, Atlassian, and Other Top Companies Use Product-Led Growth ... for Low-Cost Customer Acquisition and Expansion
Competing in tech today requires an understanding of "product-led growth" Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a ......
How a Family Business Can Outperform Its Competition
This textbook is focused on guiding family businesses through the complexities of wealth creation and maintenance across generations. It provides a detailed roadmap for establishing a stewardship culture focused on long-term success and outlines the systematic steps necessary for building wealth through a family business.
How Randomized Controlled Trials Threaten the Nonprofit Sector
The hidden dangers of randomized controlled trials The need to demonstrate the effectiveness of nonprofit social programs has led to a rapid rise in the use of randomized controlled trials (RCTs), for evaluation. As a result, most nonprofit sector professionals can tell you why nonprofits should do an RCT. This book tells you why they probably ......
How to Persuade Others To Do What You'd Like Them To Do
“Success in life depends on your ability to influence others.” — Michael Yardney.
Life is a constant negotiation - with your boss, your partner, your kids, and your clients. In this timely and transformational guide, bestselling author Michael Yardney shares the tools that drive success in today’s hyper-connected, AI-enhanced world. Whether you’re ......
Finding a balance between humans and intelligent machines has become paramount. While ingenious AI solutions may yield immediate benefits, they can also trigger behavioral shifts, potentially leading to long-term challenges and shifting standards. Influence Design in the AI Era: Business Strategy is a must-read for business leaders and ......
The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality branding. In recent years, the brand has become preeminent as the key to success. Previously, business strategy started with marketing and incorporated branding as one of its elements; today the brand drives ......
The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality branding. In recent years, the brand has become preeminent as the key to success. Previously, business strategy started with marketing and incorporated branding as one of its elements; today the brand drives ......
