Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast ......
Delivering the tools to improve strategic decision-making in hospitality firms... The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the long-run performance of a corporation within a competitive hospitality industry context. The Handbook is divided into eleven parts that follow the key activities of the strategic management process. The lead chapter for most parts of the book is a featured work that is original and offers cutting-edge discussion on an important facet of hospitality strategy. Each of the eleven parts of the book concludes with a commentary chapter that reflects on all of the works included in that section. Throughout the chapters, the authors have offered new ideas, models and frameworks, managerial implications of research findings, and suggestions for future practice. The emphasis is on strategy formulation, implementation, and evaluation. Key issues such as pricing, service delivery, experiential branding, franchising, acquisitions and mergers, human resource management, change management, and culture creation are featured. As the role of strategic decision-making grows in importance in hospitality firms, the Handbook of Applied Hospitality Strategy delivers a comprehensive volume on core ideas and practices with useful managerial implications from senior industry practitioners and top hospitality scholars, making this an invaluable resource for tourism and hospitality programs as well as industry professionals.
This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm's profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability.
" I especially like the depth and breadth of the book and the willingness to address the complexity of conducting quality needs assessment. It is a book that students will continue to use as they move into the professional world for years to come." -Ellen Darden, Concord University This book takes the reader through the process of getting results utilized and then evaluating the needs assessment itself. The authors illuminate the pitfalls to avoid along the way. The text also explains where the techniques best fit into making utilization a reality. Although this book can be used in a stand-alone fashion, it is part of the Needs Assessment KIT-five interrelated and sequenced books that take the reader through the needs assessment process (ISBN: 978-0-7619-2595-8).
"There is plenty of sound advice for beginners, an update for individuals with more background, and pragmatic tools for everyone in the Needs Assessment process." -Valerie Larsen, University of Virginia This book shows how to analyze and combine qualitative and quantitative data. The authors also explain how to put results together to facilitate making empirically based needs decisions. Although this book can be used in a stand-alone fashion, it is part of the Needs Assessment KIT-five interrelated and sequenced books that take the reader through the needs assessment process (ISBN: 978-0-7619-2595-8).
"The Authors have done a good job of conveying the nuts and bolts of the process and problem situations that can arise from political and social conditions." -Stephanie Brzuzy, Xavier University "The authors offer a nice overview of the process involved in developing and conducting needs assessments. They make a cogent argument for the importance of identifying and addressing potential barriers to conducting a worthwhile needs assessment." -Melanie Otis, University of Kentucky Although this book can be used in a stand-alone fashion, it is part of the Needs Assessment KIT-five interrelated and sequenced books that take the reader through the needs assessment process (ISBN: 978-0-7619-2595-8).
Issues for Debate in Coroporate Social Responsibility is now available through CourseSmart. Request an online exam copy today. Corporate Social Responsibility: Is Good Citizenship Good for the Bottom Line? Curbing CEO Pay: Is Executive Compensation Out of Control? Buying Green: Does It Really Help the Environment? These are just a few of the provocative questions posed in Issues for Debate in Corporate Social Responsibility. This engaging reader allows students to see an issue from all sides and to think critically about topics that matter to them. Classroom discussion will never be dull again! About CQ Researcher Readers In the tradition of nonpartisanship and current analysis that is the hallmark of CQ Press, CQ Researcher readers investigate important and controversial policy issues. Offer your students the balanced reporting, complete overviews, and engaging writing that CQ Researcher has consistently provided for more than 80 years. Each article gives substantial background and analysis of a particular issue as well as useful pedagogical features to inspire critical thinking and to help students grasp and review key material: A pro/con box that examines two competing sides of a single question A detailed chronology of key dates and events An annotated bibliography that includes Web resources An outlook section that addresses possible regulation and initiatives from Capitol Hill and the White House over the next 5 to 10 years Photos, charts, graphs, and maps
"I liked the discussion of blending qualitative and quantitative research. I particularly liked the tone that it is not an "either or" discussion, but rather an "and" - the two approaches compliment one another." -Evan Abbott, Regis University This book covers the five most common instruments and strategies employed to explore needs. It describes the steps involved in implementing them and presents interesting case illustrations. Although this book can be used in a stand-alone fashion, it is part of the Needs Assessment KIT-five interrelated and sequenced books that take the reader through the needs assessment process (ISBN: 978-0-7619-2595-8).
In 1995, Witkin and Altschuld proposed a three phase process model of needs assessment: - Preassessment (learning as much as possible from existing, inexpensive sources) - Assessment (collecting new information about the needs in consideration) - Postassessment (prioritizing needs, understanding their causes, and translating priorities into action plans for organizations). The model has been extensively re-conceptualized and forms the basis for this book. The content includes a user-oriented approach to a comprehensive overview of the three phases and the 14 key steps necessary to implement them. Numerous examples and practical illustrations are given throughout the text as guidance for needs assessors and those who do research on the topic. An extensive glossary of needs-related terms and an outline of a final report are also provided. The book is the first one in the Needs Assessment KIT with connections to the other four.
